Social Media

Typical roles within this category on the YunoJuno platform:

Community Manager, Paid Social Specialist, Social Media Analyst and Social Media Manager

Day rate

In 2023, freelancers in the social discipline earned an average of £334 per day, reflecting a -2% decrease year-on-year. Top 10% contracts also experienced a decrease of -2%, earning £680 per day.

Experience

Director and Lead roles in the social discipline both witnessed a -4% year-on-year decrease in their average day rates. However, Senior and Midweight roles experienced a positive increase, and notably, Midweight roles saw a significant +14% increase year-on-year.

Simon Caine

Senior Social Media Community Manager & Content Creator

Years working freelance:

13 Years

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Simon Caine

Senior Social Media Community Manager & Content Creator

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Contract Length and Bookings

The Social discipline experienced a decrease of -8% on contract lengths, with contracts lasting 35 working days on average (7 weeks). However, top 10% contracts showed a positive trend with a +15% increase year-on-year, securing contracts averaging 90 working days (18 weeks).

Director level roles saw a significant +14% increase, while other experience levels witnessed decreases, with Senior roles experiencing the most substantial decline at -15%.

Despite these fluctuations, bookings in the Social discipline displayed an increase of +27% year-on-year. Social saw their highest booking month in March in 2023 and further peaks every three months.

Roles

Within the Social discipline, Social Media Managers emerged as the top earners, at £375 per day. On the other hand, Paid Social Specialists secured the longest contracts, discipline’s average by +71% (59 v 35 working days on average).