Social Media

Typical roles within this category on the YunoJuno platform:

Community Manager, Paid Social Specialist, Social Media Analyst and Social Media Manager

Day rate

Similar to Marketing, the average day rate for Social remained unchanged in 2024. Freelancers earned an average of £334 per day (£42 per hour). However, the top 10% contracts experienced a decrease of -2% year-on-year, earning £665 per day (£83 per hour).

Experience

Director roles in the Social discipline saw a modest +1% year-on-year increase in average day rates. In contrast, all other experience levels saw declines, with Midweight roles facing the largest drop of -8% year-on-year.

Simon Caine

Senior Social Media Manager / Content Creator

Years experience:

15 Years

The best brands I work on don’t take themselves too seriously and know social is a community building tool, not a sales funnel. As for agencies, I love the ones who bring you in as part of the team the best - rather than “a freelancer”. When it comes to determining my rate, it’s not an exact science. I look at a few factors, like how much experience I have, how much experience they need and how much I am excited by the project. It's the Goldielocks approach. It has to be just right for both sides.

Simon Caine

Senior Social Media Manager / Content Creator

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Contract Length and Bookings

The Social discipline experienced a decrease of -23% on contract lengths, with contracts lasting 27 working days on average (just over 5 weeks). Top 10% contracts also experienced a decrease, -10% year-on-year, securing contracts averaging 81 working days (16 weeks).

All experience levels saw a decline, with Director roles experiencing the most significant drop of -48% year-on-year.

Despite these fluctuations, bookings in the Social discipline grew by +32% year-on-year. Social bookings displayed notable fluctuations, peaking in January and July, with a steady decline over the summer months before recovering towards the end of the year.

Roles

Within the Social discipline, Social Media Analysts emerged as the top earners, averaging £400 per day (£50 per hour).

Bar chart detailing average day rates for social media professionals. Social Media Analysts commanded the highest average day rate at £400, whereas Social Media Managers had the lowest at £322.

Bar chart detailing average hourly rates for social media professionals. Social Media Analysts commanded the highest average hourly rate at £50, whereas Social Media Managers had the lowest at £40.

Skills

Social media professionals with skills in Content strategy, Social media marketing, and Social media campaigns are leading in earnings. As brands focus on digital presence, these roles are proving to be essential for engagement and growth.