Social Media Manager freelance rates breakdown
As more businesses recognise the importance of maintaining a strong social media presence, Social Media Managers have become integral to marketing strategies. Here's what influences their rates on YunoJuno:
Factors that typically increase rates
- Strategic planning and campaign management expertise
- Experience with paid social advertising
- Proven track record with major brands
- Crisis management capabilities
- Knowledge of emerging platforms (TikTok, BeReal)
- Data analysis and reporting skills
- Content creation abilities (photography, video editing)
Factors that may lower rates
- Limited platform expertise (focusing on only one or two channels)
- Less experience with paid campaigns
- Smaller portfolio or newer to freelancing
- Working with smaller businesses or startups
- Basic-level content creation skills
Rate discussion tips
- Present engagement metrics from previous campaigns
- Clearly outline deliverables (posts per week, reporting frequency)
- Specify which platforms you'll manage
- Detail any additional services (photography, copywriting)
- Discuss content creation expectations upfront
Common pricing models
Day rates are most common for Social Media Managers on YunoJuno, particularly for longer-term contracts. Monthly retainers are also popular for ongoing management, while project-based fees work well for campaign-specific work or platform launches.
Typical services and cost variations
Services often include:
- Daily content management and scheduling (base service)
- Strategy development and planning (premium rates)
- Community management and engagement
- Analytics and reporting
- Paid social campaign management (additional cost)
- In-house team training (premium service)
- Crisis communications (specialist rates)
How YunoJuno helps
YunoJuno streamlines the rate-setting process by providing transparent market rates and connecting Social Media Managers with clients who value their expertise. Our platform shows verified day rates from similar projects, helping both parties agree on fair compensation. We handle contracts and payments, ensuring freelancers can focus on delivering excellent social media management while being paid promptly and fairly.
