Paid social specialist freelance rates breakdown
Paid social specialists are in high demand as businesses seek to maximise their social media advertising ROI. Understanding what influences their rates can help you make informed decisions for your projects.
Factors that increase rates
- Experience with high-budget campaign management
- Proven track record with specific platforms (Meta, LinkedIn, TikTok)
- Expertise in particular industries (luxury, B2B, FMCG)
- Advanced certification levels
- Experience with marketing automation tools
- Data analysis and reporting capabilities
Factors that may lower rates
- Early career stage
- Limited platform expertise
- Fewer technical certifications
- Geographic location (outside major cities)
- Seasonal availability
Rate discussion tips
- Be clear about campaign budgets you've managed
- Highlight platform-specific success metrics
- Share case studies of ROAS achievements
- Discuss your technical stack proficiency
- Outline reporting and analytics capabilities
Common pricing models
Daily rates are most prevalent for paid social specialists, particularly for ongoing campaign management. Hourly rates are less common but may apply for consultation or training sessions. Project-based pricing might be used for specific campaign launches or audits.
Service offerings and pricing tiers
Core services typically include:
- Campaign strategy and setup (mid-tier)
- Ongoing campaign management (standard)
- Performance optimisation (standard)
- Analytics and reporting (standard)
- Platform training and workshops (premium)
- Account audits and recommendations (premium)
- In-house team training (premium)
How YunoJuno simplifies the process
Our platform streamlines rate negotiations and project matching by:
- Providing transparent rate benchmarking
- Offering verified freelancer profiles with detailed experience levels
- Managing all contracts and payments securely
- Facilitating direct communication between clients and freelancers
- Supporting various pricing models to suit different project needs