Day rate
In 2024, the UX discipline experienced a -2% decrease in average day rates, with freelancers earning £425 per day (£53 per hour). However, top 10% contracts within the discipline saw a +10% increase, taking the average to £675 per day(£84 per hour).
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Experience
Director roles saw a positive +10% year-on-year increase. In contrast, Senior and Lead roles experienced declines of -6% and -4% year-on-year, respectively.
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I try to strategically mix both new and familiar types of projects in my day to day. More or less at the moment I seek 80% of the projects being familiar and related to my domain expertise, since that's where I can make money and be sure to deliver. 20% of my projects are in areas I know less about but can help me grow and my clients, such as AI-related projects.
I try to strategically mix both new and familiar types of projects in my day to day. More or less at the moment I seek 80% of the projects being familiar and related to my domain expertise, since that's where I can make money and be sure to deliver. 20% of my projects are in areas I know less about but can help me grow and my clients, such as AI-related projects.
Contract Length and Bookings
Across the UX discipline, contract lengths exhibited a decrease, with freelancers securing contracts for an average of 27 working days (just over 5 weeks), marking a -23% year-on-year decrease. The top 10% of contracts experienced a decrease of -1%, with an average length of 89 working days (just under 18 weeks).
In the UX discipline, both Lead and Senior roles saw declines in contract lengths, with Senior roles experiencing the sharpest drop of -37%. In contrast, Director roles showed positive growth, with a +6% increase in both average contract lengths and day rates.
UX bookings witnessed a -32% decrease in 2024. Demand for bookings showed significant fluctuations throughout the year, peaking in January and again in August, with a sharp dip in March and a steady recovery towards December.
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Roles
Service Designers commanded the highest average day rate of £592 per day(£74 per hour).
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Skills
User experience professionals with expertise in Sketch, Prototyping, and Figma are commanding the highest rates. As digital experiences take centre stage, these skills are crucial in designing seamless and user-friendly interfaces.
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