Strategy

Typical roles within this category on the YunoJuno platform:

Brand Strategist, Content Strategist, Creative Strategist, Management Consultant, Planner and Strategy Consultant

Day rate

In 2024, Strategy freelancers led the way earning the highest average amount on the YunoJuno platform. They saw a +5% year-on-year increase in their average rate, earning £520 per day (£65 per hour). The top 10% of contracts also exhibited a positive trend with a +3% increase, earning £694 per day (£87 per hour).

Experience

All experience levels in Strategy saw an increase in their average day rate, except for Lead roles, which experienced a -2% decrease year-on-year. Midweight roles recorded the largest growth, with a +14% increase year-on-year.

Dax Callner

Fractional Strategy Director

Years experience:

25+ Years

Breadth of experience across many different types of projects has proved most valuable to me in my freelancing career. I can often draw upon relevant examples from past work, but I also spend at least an hour a day staying on top of what is happening in the industry and interesting trends. So I can look backwards using my experience, and forward using continuous learning.

Dax Callner

Fractional Strategy Director

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Contract Length and Bookings

The average contract length for Strategy freelancers was 26 working days (5 weeks), marking a year-on-year decrease of -16%. However, the top 10% contracts experienced an increase of +9%, with an average length of 87 working days (just over 17 weeks).

Notably, contract lengths decreased across all experience levels within the Strategy discipline, except for Lead roles, which remained unchanged. Midweight roles saw the most significant decline, dropping by -30%.

Bookings in the Strategy discipline saw a slight delving of -4%year-on-year. Demand for bookings remained relatively steady throughout the year, with a slight dip in June followed by a peak in September before tapering off towards December.

Roles

Management Consultants earned the highest rate, averaging £901 per day (£113 per hour).

Bar chart detailing average day rates for strategy professionals. Management Consultants commanded the highest average day rate at £901, whereas Creative Strategists had the lowest at £393.

Bar chart detailing average hourly rates for strategy professionals. Management Consultants commanded the highest average hourly rate at £113, whereas Creative Strategists had the lowest at £49.

Skills

Strategic freelancers with skills in Project management, Communications strategy, and Digital stood out as the highest-paid skills. As businesses refine their long-term planning, these areas continue to see strong growth.