Planner freelance rates breakdown
Planners play a crucial role in shaping strategies across marketing, advertising, and brand development projects. Their rates can vary significantly based on several factors.
Factors that increase rates
- Strategic planning expertise in multiple sectors
- Previous experience with major brands or agencies
- Specialisation in specific industries (e.g., FMCG, finance)
- Advanced research and data analysis capabilities
- Track record of successful campaign planning
- Additional qualifications in marketing or business strategy
Factors that decrease rates
- Limited experience in strategic planning
- Narrow industry exposure
- Basic-level research skills
- Limited experience with major brands
- Working primarily with smaller businesses
Rate discussion tips
When discussing rates with planners, consider:
- Project scope and complexity
- Required deliverables and timelines
- Whether the work involves leading teams
- The need for on-site presence
- Expected involvement in client presentations
Common pricing models
Day rates are most common for planners, particularly for longer engagements. However, project-based fees are also prevalent for specific deliverables like campaign strategies or research projects. Hourly rates are less common but might apply for advisory roles or shorter consultations.
Typical services and cost variations
Planners typically offer:
- Strategic planning and consultation (core service)
- Market research and analysis (may incur additional costs)
- Workshop facilitation (premium rates)
- Campaign planning and evaluation
- Brand strategy development (typically higher rates)
- Team training and capability building (premium service)
- On-site strategic support (additional costs for travel and time)
How YunoJuno helps
YunoJuno simplifies the process by:
- Providing transparent rate benchmarks
- Verifying planner credentials and experience
- Streamlining contract and payment processes
- Offering direct communication channels
- Maintaining quality through client feedback
- Supporting both parties throughout the engagement
All rates on YunoJuno are set by freelancers themselves, ensuring market-appropriate pricing whilst maintaining high professional standards.
