Creative

Typical roles within this category on the YunoJuno platform:
‍

Art Director, Content Writer, Copywriter and Creative Director

Day rate

Creative freelancers earned an average day rate of £397 (£50 per hour), a slight increase of +2% year-on-year. The top 10% contracts earned an average of £712 per day (£89 per hour), a +11% year-on-year increase.

Experience

Among Creatives, Midweight and Senior roles experienced a -1% decrease in 2024, while Director and Lead roles saw an increase of +3 and +1% year-on-year respectively.

Steve McInerny

Creative Director and Designer

Years experience:

Variety is what keeps me interested, I find that learning about a new area or skill enriches my work in other areas. For example, while I’m no 3D specialist, playing with procedural materials in 3D applications helped me to think about ways to apply this approach in my 2D design work. I'm also increasingly using AI generated imagery to create bespoke mockups and product concepts, as well as ChatGPT to help with the creative and branding processes.

Steve McInerny

Creative Director and Designer

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Contract Length and Bookings

The average contract length was 17 working days (just over 3 weeks) in 2024, a year-on-year decrease of -15%. Top 10% contracts averaged 95 working days (19 weeks), a +7% year-on-year increase.

Contract lengths experienced a decrease across all experience levels, with Senior and Midweight roles witnessing the most decline.

Year-on-year bookings within the Creative sector increased by +22%. Bookings in the Creative discipline remained relatively steady throughout the year, with a gradual decline beginning in October and reaching the lowest point in December.

Roles

Creative Directors earned the highest average rate at £447 per day (£56 per hour) among Creative roles.

Bar chart detailing average day rates for creative freelancers. Creative Directors commanded the highest average day rate at £447, whereas Content Writers were the lowest at £345.

Bar chart detailing average hourly rates for creative freelancers. Creative Directors commanded the highest average hourly rate at £56, whereas Content Writers were the lowest at £43.

Skills

The top skills in the Creative discipline reflect a strong demand for design and branding expertise, with Creative direction, Art direction, and Copywriting ranking as the highest-paid, underscoring the industry's continued emphasis on creative leadership.