Copywriter freelance rates breakdown
Copywriters on YunoJuno offer a range of writing and content creation services across multiple sectors, with rates varying based on several factors.
Factors that typically increase rates:
- Specialist industry knowledge (particularly in technical or regulated sectors)
- Senior-level experience (10+ years)
- Brand experience with major companies
- Multiple channel expertise (digital, print, and broadcast)
- Strategy and consultation capabilities
- SEO and digital marketing proficiency
Factors that may lower rates:
- Junior or mid-weight experience level
- Generalist rather than specialist skills
- Limited sector-specific experience
- Remote-only work arrangements
- Longer-term contract commitments
Rate discussion tips:
- Be clear about the project scope and deliverables
- Discuss content ownership and usage rights upfront
- Consider rush fees for tight deadlines
- Factor in research and revision rounds
- Clarify if strategy and consultation are included
Common pricing models:
Day rates are most common for copywriters on YunoJuno, particularly for longer projects or retainer arrangements. Hourly rates are typically used for smaller projects or ad-hoc work. Fixed project rates are occasionally used for defined deliverables like website copy or email campaigns.
Service offerings and cost variations:
Higher-cost services typically include:
- Brand tone of voice development
- Creative campaign conceptualisation
- In-house workshops and training
- Multi-channel campaign writing
- Content strategy development
Standard services include:
- Website copywriting
- Blog and article writing
- Social media content
- Email marketing copy
- Product descriptions
How YunoJuno helps:
Our platform streamlines the rate negotiation process by providing transparent pricing information and verified freelancer profiles. We handle all contracts and payments, ensuring both clients and copywriters can focus on the creative work. Our booking system allows for clear project scoping and rate agreement before work begins, while our support team is available to assist with any rate-related queries.
