Marketing

Typical roles within this category on the YunoJuno platform:

Analytics Consultant, Biddable Manager, CRM Consultant, Digital Marketing Specialist, Events Manager, Growth Hacker/Marketeer, Marketing Consultant, Performance Marketing Manager and SEO Consultant

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Day rate

In 2023, Marketing witnessed a -3% year-on-year decrease with an average day rate of £346. In contrast, the top 10% experienced a +4% increase, averaging £688 per day.

Experience

Midweight roles showed a +17% year-on-year increase. Whilst the other experience levels showed a decrease, with Lead roles showing the biggest decrease of -5% year-on-year.

Sophie Parker

Brand Communications & PR Strategist

Years working freelance:

3 years

Freelancers offer great cost-effective and flexible resources for businesses for all different sizes. I prefer to scope on a project basis particularly when working with businesses directly, but for agencies where I'm a contractor I will work on a set day rate. Generally however, there is a lot of confusion out there around IR35, specifically what it means for ways of working, which can slow down the hiring process.

Sophie Parker

Brand Communications & PR Strategist

Working with contractors has never been easier

YunoJuno's all-in-one platform takes the work out of sourcing, onboarding, managing and paying your entire global freelance workforce whilst ensuring compliance is in check.

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Contract Length and Bookings

In 2023, Marketing experienced a -12% decrease in the average contract length, settling at 41 working days (8 weeks). The top 10% contracts also saw a -3% decrease, averaging 83 working days (over 16 weeks).

Midweight roles stood out with a +11% increase in their contract lengths, while other experience levels witnessed a decrease. Director Roles saw the most significant decrease of -18% year-on-year.

The Marketing sector experienced robust growth, witnessing a remarkable +39% year-on-year increase in bookings. This upward trajectory in demand continued to gain momentum throughout the year with October being the highest booking month of 2023.

Roles

Marketing Consultants commanded the highest rate across the discipline, earning £450 per day on average. On the other hand, CRM Consultants secured the longest contract lengths at 63 working days.