Day rate
Freelancers in Client Services earned an average day rate of £362 (£45 per hour), reflecting a +1% year-on-year increase. Top 10% contracts earned an average of £702 per day (£88 per hour), marking an increase of +8% year-on-year.
Experience
Director and Midweight roles experienced a year-on-year decrease of -1% and -5% respectively, contrasting with increases observed in other seniorities compared to 2023. Both Lead and Senior roles saw +2% increase year-on-year on their average rates.
Working with freelancers and contractors provides flexibility and scalability to our operations and workstreams. By leveraging freelancers, we can ease the load on internal teams, ensuring that project timelines are adhered to without overburdening our staff. We can also access niche skills and expertise that may not exist within our organisation, especially for short-term or specialised projects where a full-time hire is not justified. Being able to adapt to fluctuating workloads is key for us, allowing us to maintain momentum during peak periods or when unexpected challenges arise.
Working with freelancers and contractors provides flexibility and scalability to our operations and workstreams. By leveraging freelancers, we can ease the load on internal teams, ensuring that project timelines are adhered to without overburdening our staff. We can also access niche skills and expertise that may not exist within our organisation, especially for short-term or specialised projects where a full-time hire is not justified. Being able to adapt to fluctuating workloads is key for us, allowing us to maintain momentum during peak periods or when unexpected challenges arise.
Contract Length and Bookings
In 2024, the average contract length was 43 working days (just over 8 weeks), a year-on-year decrease of -7%. Top 10% contracts averaged 79 working days, reflecting a +10% increase year-on-year.
There was a decrease in contract lengths across most experience levels. Director levels experienced no change to their contract length on average.
Bookings within Client Services experienced a growth of +15% year-on-year. Demand for bookings in Client Services fluctuated throughout the year, peaking in March and December, with a notable dip during the summer months.
Roles
Client Services Directors, on average commanded the highest rate among roles within Client Services earning £701 per day (£88 per hour).
Skills
The most in-demand skills in Client Services highlight a mix of strategy and management, with Marketing, Brand, and Team management standing out as the highest-paid. This trend reflects the evolution from a traditional account management function into a more brand-led and strategic discipline.
See other disciplines
Click on the icons to the right to explore day rates insights by discipline
The world's leading businesses choose YunoJuno when working with contractors globally
YunoJuno revolutionised how quickly we can hire someone, in a fully compliant way
YunoJuno is a great place to find and hire diverse talent. The compliance workflows take the stress out of hiring
YunoJuno has reduced the time and admin spent on completing compliance for all of our freelancers
Download The 2025 Freelancer Rates Report
Get started with YunoJuno today
Get to know the most trusted total contractor workforce solution
Are you a freelancer? Join YunoJuno
