Creative

Typical roles within this category on the YunoJuno platform:
‍

Art Director, Content Writer, Copywriter and Creative Director

Day rate

Creative freelancers earned an average day rate of £391, a slight decrease of -2% year-on-year. The top 10% contracts earned an average of £639 per day, a +1% year-on-year increase.

Experience

Among Creatives, Midweight roles experienced a +6% increase in 2023, while Director level roles saw a decrease of -7% year-on-year.

Annabelle Margolis

Freelance Senior Copywriter

Years working freelance:

6 Years

Because I get paid weekly by YunoJuno, I always put aside part of my salary into various saving pots. Some for monthly outgoings; some for general savings; some for end of year tax. Budgeting and saving have really helped me as a freelancer, keeping track of finances and making sure I have a ‘rainy day’ pot that I can dip into if needed.

Annabelle Margolis

Freelance Senior Copywriter

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Contract Length and Bookings

The average contract length was 20 working days (4 weeks) in 2023, a year-on-year decrease of -11%. Top 10% contracts averaged 89 working days (18 weeks), showing no year-on-year change.

Contract lengths experienced a decrease across all experience levels, with Senior and Midweight roles witnessing the most decline at -13% year-on-year.

Bookings within the Creatives sector saw a remarkable growth, increasing by +44% year-on-year. Demand for Creatives was consistent throughout 2023, with August seeing the highest bookings in 2023.

Roles

Copywriters earned the highest average rate among Creative roles, earning £414 per day. Content Writers secured the longest contact length at 24 days.