SA360 freelancers: Elevate your search marketing
SA360, or Search Ads 360, is a sophisticated search marketing platform by Google. It allows businesses to manage multiple search engine marketing accounts (including Google Ads, Microsoft Advertising, and others) from a single interface. Hiring a skilled SA360 freelancer can significantly enhance your search campaigns, providing expertise in bid management, reporting, automation, and cross-channel strategy.
What to look for in an SA360 freelancer
Finding the right SA360 freelancer requires careful consideration. Look for individuals with demonstrable experience managing campaigns similar in size and complexity to yours. A strong understanding of search engine marketing principles, analytical skills, and experience with bid strategies and automation are crucial.
- Proven track record of successful SA360 campaigns
- Strong analytical skills and data interpretation abilities
- Experience with various bid strategies and automation tools
- Excellent communication and reporting skills
- Understanding of other marketing channels and how they integrate with search
Main expertise areas to inquire about
Bid strategy and automation
Explore their experience with different bid strategies, including automated bidding, and their ability to tailor strategies to specific campaign goals.
Reporting and analysis
Assess their proficiency in generating insightful reports, analysing data, and identifying areas for improvement within your campaigns.
Cross-channel integration
Understand their ability to integrate SA360 with other marketing platforms and leverage data for a holistic marketing approach.
Campaign management
Discuss their experience managing campaigns of varying sizes and budgets, and their ability to optimise for performance and ROI.
Relevant interview questions
- Describe your experience with different SA360 bid strategies. Can you provide examples of successful implementations?
- How do you approach reporting and analysis in SA360? What key metrics do you focus on?
- Walk me through your process for setting up and optimising a new SA360 campaign.
- How do you stay up-to-date with the latest SA360 features and best practices?
- Describe a challenging SA360 project you've worked on and how you overcame the challenges.
Tips for shortlisting candidates
- Review portfolios and case studies showcasing successful SA360 campaigns.
- Look for quantifiable results and clear demonstrations of their expertise.
- Check references and testimonials to gain insights into their work ethic and communication skills.
Potential red flags to watch out for
- Lack of demonstrable experience with SA360
- Inability to articulate their SA360 strategies and processes clearly
- Over-reliance on automated bidding without a clear understanding of its implications
- Poor communication skills or lack of responsiveness
Typical complementary skills
Often, SA360 expertise is complemented by skills in Google Analytics, Google Tag Manager, other search engine marketing platforms, and general digital marketing strategy.
What problems an SA360 freelancer can solve for you
An experienced SA360 freelancer can address several key challenges businesses face in search marketing:
- Improving campaign performance and ROI by optimising bids, targeting, and ad copy.
- Streamlining campaign management across multiple search engines.
- Providing in-depth reporting and analysis to identify opportunities for growth.
- Automating repetitive tasks to free up your internal team's time.
- Integrating search marketing efforts with other marketing channels for a cohesive strategy.
For example, an e-commerce business struggling with managing multiple international search campaigns could hire an SA360 freelancer to consolidate their efforts, optimise bidding across different markets, and improve overall return on ad spend.
A rapidly growing startup might engage a freelancer to set up and manage their SA360 account from scratch, ensuring a scalable and efficient approach to search marketing.
A marketing agency could leverage a freelancer's expertise for specific client projects requiring advanced SA360 knowledge.
