Digital strategy
A robust digital strategy is crucial for any business aiming to thrive. Digital strategy encompasses the planning, implementation, and management of a company's online presence to achieve its business objectives. It involves understanding your target audience, defining clear goals, and leveraging digital channels effectively to reach and engage them.
What to look for in a freelance digital strategist
Finding the right freelance digital strategist can significantly impact your business growth. Look for freelancers who demonstrate a strong understanding of:
- Digital marketing principles: A solid grasp of SEO, SEM, social media marketing, content marketing, and email marketing is essential.
- Data analysis and interpretation: The ability to analyse website traffic, campaign performance, and other key metrics is crucial for optimising strategies.
- Strategic thinking: A good strategist can see the bigger picture and develop a cohesive plan that aligns with your overall business goals.
- Communication and collaboration: Clear and effective communication is vital for understanding your needs and keeping you informed of progress.
Main expertise areas to inquire about
Digital strategy encompasses a range of specialisations. Depending on your specific needs, you might want to inquire about a freelancer's expertise in:
- SEO (Search Engine Optimisation): Improving your website's visibility in search engine results.
- Social media marketing: Building a strong social media presence and engaging with your target audience.
- Content marketing: Creating valuable and engaging content to attract and retain customers.
- PPC (Pay-Per-Click) advertising: Managing paid advertising campaigns on platforms like Google Ads.
- Email marketing: Developing and implementing effective email marketing strategies.
- E-commerce strategy: Optimising online sales and improving the customer journey.
Relevant interview questions
Here are some key questions to ask potential freelance digital strategists:
- Can you share examples of successful digital strategies you've developed and implemented?
- How do you measure the success of a digital strategy?
- What is your approach to understanding a target audience?
- How do you stay up-to-date with the latest digital marketing trends?
- Describe your experience with different analytics platforms.
- Can you walk me through your process for developing a digital strategy?
Tips for shortlisting candidates
When shortlisting, consider:
- Relevant experience: Look for freelancers with experience in your industry or a similar field.
- Case studies and portfolio: Review their previous work to assess their capabilities and results.
- Client testimonials: Check for positive feedback from previous clients.
- Communication skills: Ensure they communicate clearly and effectively.
Potential red flags
Be wary of freelancers who:
- Promise guaranteed results: Digital marketing is complex, and no one can guarantee specific outcomes.
- Lack a clear process: A structured approach is essential for effective strategy development.
- Don't ask enough questions: A good strategist will take the time to understand your business and goals.
- Have a limited understanding of analytics: Data analysis is crucial for measuring success and optimising strategies.
Typical complementary skills
Digital strategy often works well with other skills, such as:
- Content writing
- SEO copywriting
- Web design
- Graphic design
- Social media management
Benefits of hiring a freelance digital strategist
A freelance digital strategist can help you:
- Develop a targeted and effective digital strategy.
- Increase brand awareness and online visibility.
- Drive more traffic to your website.
- Generate leads and sales.
- Improve customer engagement.
- Stay ahead of the competition.
For example, a fashion retailer struggling with low online sales could hire a freelance digital strategist to develop an e-commerce strategy, encompassing SEO optimisation, targeted advertising campaigns, and a compelling social media presence.
Another example could be a tech startup launching a new product, leveraging a digital strategist to create a buzz around the launch through content marketing, influencer outreach, and social media engagement.
Finally, a local restaurant might hire a freelancer to improve their local SEO, manage their online reviews, and run targeted local advertising campaigns.
