Find expert GA4 freelancers on YunoJuno
Google Analytics 4 (GA4) is the latest iteration of Google's web analytics platform, designed to provide a more comprehensive understanding of customer behaviour across websites and apps. Unlike its predecessor, Universal Analytics (UA), GA4 uses an event-based data model and focuses on user engagement and conversions, offering richer insights into the customer journey.
For businesses, mastering GA4 is crucial for data-driven decision-making, effective marketing campaign optimisation, and ultimately, achieving business objectives.
What to look for in a GA4 freelancer
Finding the right GA4 freelancer requires careful consideration of their skills and experience. Look for freelancers who demonstrate:
- Proven experience migrating from UA to GA4
- Proficiency in setting up and configuring GA4 properties and data streams
- Expertise in implementing custom events and dimensions
- Knowledge of Google Tag Manager (GTM) and its integration with GA4
- Strong analytical skills and the ability to interpret data and provide actionable insights
- Excellent communication and reporting skills
Main expertise areas within GA4
When hiring a GA4 freelancer, consider their expertise in these key areas:
Implementation and configuration
This includes setting up GA4 properties, configuring data streams for web and app, and implementing enhanced measurement events.
Customisation and tracking
This involves setting up custom events and dimensions to track specific user interactions and conversions, tailoring GA4 to your business needs.
Reporting and analysis
This encompasses creating custom reports, analysing data to identify trends and patterns, and providing actionable insights to improve website performance and marketing ROI.
eCommerce tracking
For online businesses, ensure the freelancer has experience setting up enhanced eCommerce tracking in GA4 to monitor sales performance and customer behaviour in detail.
Relevant interview questions
Here are some questions to ask potential GA4 freelancers:
- Describe your experience migrating a website from UA to GA4.
- How do you approach setting up custom events and dimensions in GA4?
- Can you explain your process for analysing GA4 data and providing actionable insights?
- What are some common challenges you've faced with GA4 implementation, and how did you overcome them?
- Share an example of a successful GA4 implementation project you've worked on.
Tips for shortlisting candidates
- Review their portfolio and case studies for evidence of successful GA4 implementations.
- Check for certifications or qualifications related to Google Analytics.
- Look for freelancers who are proactive and communicative.
- Assess their understanding of your specific business needs and goals.
Potential red flags to watch out for
- A lack of demonstrable experience with GA4.
- An inability to articulate GA4 concepts clearly.
- Overreliance on pre-built reports without customisation.
- Poor communication or responsiveness.
Typical complementary skills
GA4 expertise often goes hand-in-hand with other valuable skills such as:
- Google Tag Manager (GTM)
- Data Studio (Looker Studio)
- Search engine optimisation (SEO)
- Pay-per-click (PPC) advertising
- Conversion rate optimisation (CRO)
Benefits of hiring a GA4 freelancer
By hiring a skilled GA4 freelancer, you can:
- Gain accurate and comprehensive insights into user behaviour.
- Make data-driven decisions to improve website performance and marketing ROI.
- Track the effectiveness of your marketing campaigns and identify areas for improvement.
- Personalise the user experience and increase conversions.
- Stay ahead of the curve with the latest web analytics technology.
Examples of how GA4 is applied in real-world projects
- An eCommerce business uses GA4 to track product performance, identify top-selling items, and analyse customer purchase behaviour to optimise their online store and increase sales.
- A SaaS company uses GA4 to track user engagement with their software, identify areas of friction in the user journey, and improve the overall user experience to reduce churn.
- A content publisher uses GA4 to analyse website traffic, identify popular content topics, and tailor their content strategy to increase audience engagement and attract new readers.
