Google Ads
Google Ads is a powerful online advertising platform that allows businesses to reach potential customers searching for their products or services on Google and its partner websites. A skilled Google Ads freelancer can help you navigate this complex platform, optimising your campaigns for maximum return on investment.
What to look for in a Google Ads freelancer
Finding the right Google Ads freelancer can be the difference between a successful campaign and wasted budget. Look for freelancers who demonstrate:
- Google Ads certification: This demonstrates a foundational understanding of the platform.
- Proven track record: Ask for case studies and examples of successful campaigns they've managed.
- Strong analytical skills: A good Google Ads freelancer should be comfortable analysing data and making data-driven decisions.
- Excellent communication: Clear and regular communication is crucial for a successful collaboration.
- Up-to-date knowledge: The Google Ads landscape is constantly evolving, so ensure your freelancer stays current with the latest best practices.
Main expertise areas within Google Ads
Google Ads encompasses various specialisations. When hiring, consider your specific needs and inquire about the freelancer's expertise in:
- Search campaigns: Targeting users actively searching for specific keywords.
- Display campaigns: Reaching users on websites across the Google Display Network.
- Video campaigns: Engaging users with video ads on YouTube and other platforms.
- Shopping campaigns: Promoting products directly within Google Shopping results.
- Remarketing campaigns: Targeting users who have previously interacted with your website.
- Conversion tracking and analytics: Measuring the effectiveness of campaigns and identifying areas for improvement.
Relevant interview questions
Prepare insightful questions to assess the freelancer's suitability:
- Can you share examples of successful Google Ads campaigns you've managed, highlighting your specific contributions and the results achieved?
- What is your approach to keyword research and targeting?
- How do you measure the success of a Google Ads campaign?
- What strategies do you use to optimise campaigns for conversions?
- How do you stay up-to-date with the latest Google Ads changes and best practices?
- Describe your experience with different bidding strategies.
Tips for shortlisting candidates
Narrow down your choices by:
- Reviewing their portfolio and case studies carefully.
- Checking their client testimonials and feedback.
- Assessing their communication skills during the initial consultation.
- Ensuring their expertise aligns with your specific campaign goals.
Potential red flags to watch out for
Be wary of freelancers who:
- Promise guaranteed results: No one can guarantee specific outcomes in Google Ads.
- Lack transparent reporting: Insist on regular performance reports and clear communication.
- Are unfamiliar with different campaign types: A good freelancer should be versatile.
- Don't prioritise conversion tracking: Focus should always be on achieving measurable results.
Typical complementary skills
Google Ads expertise often goes hand-in-hand with skills like:
- Search engine optimisation (SEO)
- Web analytics
- Content marketing
- Social media marketing
What problems a Google Ads freelancer can solve for you
A skilled Google Ads freelancer can help you:
- Increase website traffic and leads.
- Improve brand visibility and awareness.
- Drive sales and conversions.
- Reach a highly targeted audience.
- Maximise your return on ad spend.
- Free up your time to focus on other aspects of your business.
For example, a fashion e-commerce business could hire a Google Ads freelancer to create shopping campaigns showcasing their latest collections, targeting users actively searching for specific clothing items.
A local restaurant could use Google Ads to target people searching for 'restaurants near me', driving foot traffic and bookings.
A SaaS company could utilise search and display campaigns to generate leads and increase trial sign-ups.
By leveraging the expertise of a qualified Google Ads freelancer, you can effectively reach your target audience, achieve your marketing objectives, and grow your business.
