Display advertising
Display advertising is a powerful online marketing strategy used to promote products, services, or brands across the web. It leverages visually engaging formats like banner ads, rich media, and video ads to capture attention and drive traffic to a website or landing page.
A skilled display advertising freelancer can help you reach your target audience, increase brand awareness, and ultimately drive conversions.
What to look for in display advertising freelancers
When searching for a display advertising freelancer, look for:
- Experience in developing and executing successful display advertising campaigns
- A strong understanding of various ad platforms (e.g., Google Ads, DV360, The Trade Desk)
- Proficiency in campaign optimisation and performance analysis
- Knowledge of targeting options, including contextual, demographic, and behavioural targeting
- Experience with A/B testing and data-driven decision making
Main expertise areas to inquire about
Campaign strategy & planning
Discuss their approach to developing a comprehensive display advertising strategy, including target audience identification, campaign goals, and budget allocation.
Ad platform expertise
Enquire about their proficiency with specific ad platforms and their ability to navigate their complexities.
Creative development & optimisation
Understand their experience with creating engaging ad creatives and optimising them for performance.
Reporting & analysis
Discuss their reporting methods and how they use data to improve campaign performance.
Relevant interview questions
- Describe your experience with different display advertising formats.
- How do you approach targeting specific audiences through display advertising?
- What key metrics do you track to measure campaign success?
- Can you share an example of a successful display advertising campaign you managed, and what contributed to its success?
- How do you stay up-to-date with the latest trends and best practices in display advertising?
Tips for shortlisting candidates
- Review their portfolios for examples of successful display advertising campaigns.
- Check their client testimonials and feedback.
- Assess their communication skills and responsiveness.
- Look for a proven track record of achieving client objectives.
Potential red flags to watch out for
- A lack of demonstrable experience with relevant ad platforms.
- An inability to articulate a clear campaign strategy.
- Overpromising unrealistic results.
- Poor communication or responsiveness.
Typical complementary skills
Many display advertising freelancers also possess expertise in related areas such as:
- Search engine optimisation (SEO)
- Social media marketing
- Pay-per-click (PPC) advertising
- Content marketing
- Web analytics
Benefits of hiring a display advertising freelancer
By hiring a skilled display advertising freelancer, you can:
- Reach a wider audience and increase brand visibility.
- Drive targeted traffic to your website and generate leads.
- Improve brand awareness and build customer loyalty.
- Gain access to specialised expertise and industry best practices.
- Scale your marketing efforts efficiently and cost-effectively.
Real-world examples
Here are a few examples of how display advertising can be applied:
- Retargeting campaigns: Showing ads to users who have previously interacted with your website, encouraging them to return and complete a purchase.
- Brand awareness campaigns: Using visually appealing ads to increase brand visibility and reach a wider audience.
- Lead generation campaigns: Driving traffic to landing pages with specific offers to capture leads and nurture them through the sales funnel.
A skilled display advertising freelancer can help you leverage these strategies to achieve your specific marketing goals.
