Growth hacking: Supercharge your business growth
Growth hacking is a data-driven, experimental approach to marketing focused on rapidly identifying and scaling the most effective strategies for acquiring and retaining customers. It's about finding creative, cost-effective ways to achieve exponential growth, often leveraging unconventional tactics and a deep understanding of user behaviour.
What to look for in a growth hacking freelancer
When searching for a growth hacking freelancer, look for individuals with a proven track record of success. They should be analytical, data-driven, and possess a strong understanding of digital marketing channels. A successful growth hacker is also adaptable, creative, and comfortable experimenting with different strategies.
Key qualities to look for include:
- Analytical skills and experience with data analysis tools
- A strong understanding of A/B testing and conversion rate optimisation
- Familiarity with various marketing automation tools and techniques
- Experience with content marketing, SEO, and social media marketing
- A portfolio showcasing successful growth hacking campaigns
Main expertise areas to enquire about
Growth hacking encompasses a range of specialisations. When interviewing potential freelancers, inquire about their expertise in these areas:
- Acquisition: Driving traffic and generating leads through various channels (e.g., SEO, social media, paid advertising)
- Activation: Encouraging users to take desired actions (e.g., signing up, making a purchase)
- Retention: Keeping users engaged and reducing churn
- Referral: Encouraging existing users to refer new customers
- Revenue: Optimising pricing and monetisation strategies
Relevant interview questions
Here are some key questions to ask potential growth hacking freelancers:
- Describe a successful growth hacking campaign you've run. What were the key results?
- What are your preferred growth hacking tools and techniques?
- How do you measure the success of a growth hacking campaign?
- How do you stay up-to-date with the latest growth hacking trends?
- Can you share examples of unconventional growth hacking tactics you've used?
Tips for shortlisting candidates
When shortlisting, prioritise candidates who:
- Demonstrate a clear understanding of your business and target audience
- Present data-driven strategies and measurable results
- Possess strong communication skills and a proactive approach
- Offer tailored solutions rather than generic strategies
Potential red flags to watch out for
Be wary of freelancers who:
- Promise unrealistic results or guaranteed success
- Lack a demonstrable track record or portfolio
- Focus solely on vanity metrics rather than actionable insights
- Are unfamiliar with data analysis tools and techniques
Typical complementary skills
Growth hacking often goes hand-in-hand with other skills, such as:
- SEO/SEM
- Content marketing
- Social media marketing
- Email marketing
- Data analysis
What problems a growth hacking freelancer can solve for you
A skilled growth hacking freelancer can help you:
- Increase website traffic and leads
- Improve conversion rates and customer acquisition
- Boost customer retention and reduce churn
- Generate viral growth and brand awareness
- Identify and exploit untapped growth opportunities
For example, a growth hacker could help a SaaS business increase trial sign-ups by optimising their landing page and implementing a referral programme.
They might also help an e-commerce business boost sales by implementing targeted email campaigns and personalised product recommendations.
Or, for a new mobile app, they could devise a strategy to drive downloads and user engagement through social media and influencer marketing.
By leveraging data-driven insights and innovative strategies, a growth hacking freelancer can help your business achieve sustainable, scalable growth.
