Digital marketing strategy
A robust digital marketing strategy is crucial for any business aiming to thrive. A skilled digital marketing strategist can help you by ensuring your brand reaches the right audience, achieves its marketing objectives, and maximises return on investment. They provide the roadmap for your online presence, aligning your business goals with effective digital tactics.
What to look for in a freelance digital marketing strategist
When searching for a freelance digital marketing strategist, look for individuals who demonstrate a deep understanding of various digital channels and their interplay. A strong portfolio showcasing successful campaigns and measurable results is essential.
Seek out strategists who possess excellent analytical skills, a data-driven approach, and the ability to adapt to the ever-evolving digital landscape.
Key skills and qualities:
- Proven experience in developing and implementing successful digital marketing strategies
- Strong analytical skills and a data-driven approach
- Up-to-date knowledge of current digital marketing trends and best practices
- Excellent communication and presentation skills
- Proficiency in using various marketing tools and platforms
Main expertise areas to inquire about
Digital marketing encompasses a wide range of specialisations. When interviewing potential freelancers, delve into their expertise in areas relevant to your business needs. These might include:
- Search engine optimisation (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Content marketing
- Email marketing
- Conversion rate optimisation (CRO)
- Marketing analytics and reporting
- E-commerce strategy
Relevant interview questions
Asking the right questions can help you identify the best freelancer for your project. Consider including these in your interview process:
- Can you share examples of successful digital marketing strategies you've developed and implemented?
- How do you measure the success of a digital marketing campaign?
- What is your approach to developing a digital marketing strategy for a new client?
- How do you stay up-to-date with the latest digital marketing trends?
- Describe a time you faced a challenge in a digital marketing project and how you overcame it.
- What are your preferred tools and platforms for digital marketing?
- How would you approach [specific challenge related to your business]?
Tips for shortlisting candidates
- Review portfolios carefully, paying attention to the results achieved in previous campaigns.
- Look for quantifiable metrics such as increased website traffic, lead generation, or improved conversion rates.
- Check client testimonials and references.
- Consider the freelancer’s communication style and responsiveness during the initial contact phase.
Potential red flags
Be wary of freelancers who make unrealistic promises or guarantee specific results without a thorough understanding of your business. Lack of a clear process or methodology, poor communication, and an unwillingness to adapt their strategies based on data are also potential red flags.
Typical complementary skills
Digital marketing strategy skills often work best in conjunction with skills such as:
- Content writing
- Graphic design
- Web development
- SEO copywriting
- Data analysis
Benefits of hiring a freelance digital marketing strategist
A skilled freelance digital marketing strategist can bring numerous benefits to your business, including:
- Developing a tailored digital marketing strategy aligned with your business objectives
- Improving your online visibility and reach
- Driving targeted traffic to your website
- Generating leads and increasing conversions
- Enhancing brand awareness and reputation
- Providing data-driven insights and reporting
- Optimising your marketing budget for maximum ROI
By hiring a freelance digital marketing strategist, you gain access to expert knowledge and support, allowing you to focus on your core business activities while achieving your marketing goals.
Real-world examples
- Developing a content marketing strategy for a SaaS company to attract and engage potential customers.
- Implementing a paid advertising campaign on Google Ads and social media platforms to drive traffic to an e-commerce website.
- Creating a social media strategy to build brand awareness and community engagement for a new product launch.
