Microsites: Impactful standalone web experiences
Microsites are self-contained websites, separate from your main company website, dedicated to a specific campaign, product, or event. They offer a focused and immersive experience for your target audience, driving engagement and conversions. Whether you're launching a new product, running a time-limited promotion, or hosting a virtual event, a microsite can be a powerful tool in your digital marketing arsenal.
Finding the right microsite freelancer
When hiring a microsite freelancer, look for a blend of technical and creative skills. They should be proficient in web design and development, understand user experience (UX) principles, and possess strong project management abilities. A successful microsite freelancer will take the time to understand your objectives, target audience, and brand guidelines to create a site that aligns perfectly with your needs.
Key expertise areas
Technical skills
- HTML, CSS, and JavaScript proficiency.
- Experience with content management systems (CMS) like WordPress, Webflow, or similar platforms.
- Responsive design expertise for optimal viewing across devices.
- Search engine optimisation (SEO) knowledge for improved visibility.
- Understanding of analytics and tracking tools.
Design and UX skills
- Strong visual design skills and understanding of typography, colour theory, and layout.
- Ability to create user-friendly and intuitive navigation.
- Knowledge of accessibility best practices.
- Experience with user testing and feedback incorporation.
Project management skills
- Excellent communication and collaboration skills.
- Ability to manage timelines and meet deadlines.
- Proactive problem-solving and solution-oriented approach.
Interview questions to ask
Here are some key questions to ask potential microsite freelancers:
- Can you share examples of microsites you've developed, highlighting your specific contributions?
- What is your process for understanding client needs and translating them into a functional and engaging microsite?
- How do you ensure the microsite is optimised for search engines and mobile devices?
- What CMS platforms are you most comfortable working with?
- How do you incorporate user feedback into your design process?
- What is your approach to project management and communication?
Tips for shortlisting candidates
- Review portfolios carefully, paying attention to the overall design, user experience, and functionality of the showcased microsites.
- Look for freelancers who demonstrate a clear understanding of your industry and target audience.
- Check client testimonials and reviews to gauge their professionalism and reliability.
Potential red flags
- Lack of a diverse portfolio showcasing relevant microsite experience.
- Poor communication or responsiveness.
- Unwillingness to discuss their process or answer your questions thoroughly.
- Negative client reviews or testimonials.
Complementary skills
Often, microsite development overlaps with other skill sets. Freelancers with expertise in areas like copywriting, SEO, and digital marketing can provide a more holistic approach to your project.
Benefits of hiring a microsite freelancer
A dedicated microsite freelancer can bring several benefits to your business:
- Focused marketing campaigns: Microsites allow you to target specific demographics or product lines with tailored messaging and content.
- Enhanced brand awareness: A well-designed microsite can reinforce your brand identity and create a memorable experience for your audience.
- Improved lead generation: Microsites can be highly effective in capturing leads and driving conversions through targeted calls to action.
- Increased website traffic: By promoting your microsite through various channels, you can drive traffic to both the microsite and your main website.
- Measurable results: With analytics tracking, you can easily monitor the performance of your microsite and measure its impact on your business goals.
Examples of microsite applications include:
- A dedicated site for a new product launch with interactive demos and videos.
- A campaign-specific site for a limited-time promotion with engaging contests and giveaways.
- A virtual event microsite with live streaming, speaker bios, and interactive Q&A sessions.
By hiring a skilled microsite freelancer, you can create a powerful online presence that drives engagement, generates leads, and achieves your specific marketing objectives. Investing in a dedicated microsite can be a game-changer for your business, allowing you to connect with your audience in a more focused and impactful way.
