PPC
PPC (Pay-Per-Click) freelancers are digital marketing specialists who manage and optimise paid advertising campaigns across multiple platforms such as Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Advertising.
When hiring a PPC professional on YunoJuno, look for someone who demonstrates a deep understanding of campaign strategy, audience targeting, and ROI measurement. They should possess analytical skills and be well-versed in data interpretation to make informed decisions about your advertising spend.
Essential expertise to look for:
- Proven track record in managing substantial ad budgets
- Experience with your industry or similar markets
- Proficiency in analytics tools (Google Analytics, Data Studio)
- Understanding of conversion tracking and attribution modelling
- Knowledge of A/B testing and landing page optimisation
Key questions for interviews:
- How do you approach campaign structure and account organisation?
- What's your process for keyword research and negative keyword management?
- How do you handle budget pacing throughout the month?
- Can you share an example of how you've improved ROAS for a similar business?
- What's your approach to writing and testing ad copy?
When shortlisting candidates, prioritise:
- Relevant platform certifications (Google Ads, Meta Blueprint)
- Portfolio of successful campaigns with measurable results
- Experience with automation and bid strategies
- Understanding of your target market and business goals
Watch out for these red flags:
- Inability to explain previous campaign performance metrics
- Lack of knowledge about recent platform changes
- Poor communication about campaign strategy
- Unwillingness to share previous work examples
- Overpromising on results without proper analysis
How they can help your business
A skilled PPC freelancer can transform your digital advertising by:
- Reducing wasted ad spend and improving campaign efficiency
- Increasing qualified traffic and lead quality
- Implementing advanced targeting strategies
- Creating compelling ad copy that converts
- Providing regular performance insights and recommendations
- Staying ahead of industry trends and platform updates
The right PPC specialist will become an extension of your marketing team, driving measurable results while maintaining transparency throughout the process. They should be able to adapt to your business goals and scale campaigns effectively as your needs evolve.
