UX writing: Crafting seamless user experiences through words
User experience (UX) is paramount. UX writing plays a crucial role in shaping that experience, using carefully crafted microcopy to guide users, build trust, and ultimately, drive conversions. It’s the art of using words to enhance usability and create a seamless and enjoyable interaction with a product or service.
What to look for in a UX writer
Finding the right UX writer can significantly impact your product’s success. Look for freelancers with:
- A strong portfolio showcasing a variety of UX writing samples, including microcopy, error messages, and in-app guidance.
- Excellent communication and collaboration skills, as they'll need to work closely with designers and developers.
- A deep understanding of UX principles and best practices.
- The ability to adapt their writing style to different brands and target audiences.
- Meticulous attention to detail and a passion for clear, concise, and user-centred language.
Main expertise areas to inquire about
When interviewing potential UX writers, explore their experience in these key areas:
- Microcopy: Crafting concise and impactful text for buttons, labels, tooltips, and other small UI elements.
- User flows: Understanding how users navigate through a product and writing copy that guides them seamlessly.
- Error messages: Transforming frustrating error messages into helpful and informative guidance.
- Product tours and onboarding: Creating engaging and informative content that helps users quickly understand and adopt a product.
- Accessibility: Writing inclusive copy that caters to users with diverse needs and abilities.
- Localisation: Adapting UX copy for different languages and cultures while maintaining its clarity and effectiveness.
Examples of UX writing applications
Here are some real-world examples of how UX writing enhances user experience:
- E-commerce checkout: Instead of a generic 'submit' button, using 'complete purchase' provides clarity and reassurance to the user.
- Error 404 page: Instead of a technical jargon-filled message, a friendly and helpful message like 'Oops! The page you're looking for doesn't exist. Try searching or returning to the homepage.' improves the user experience.
- Mobile app onboarding: Clear and concise tooltips and instructions guide new users through the app's features, promoting engagement and reducing churn.
Relevant interview questions
Here are some questions to help you assess a UX writer's skills and experience:
- Tell me about a time you improved a user experience through your writing.
- How do you approach writing error messages?
- Describe your process for collaborating with designers and developers.
- Share an example of UX writing you admire and explain why.
- How do you stay up-to-date with the latest UX writing trends and best practices?
Tips for shortlisting candidates
When reviewing applications, focus on:
- The quality and relevance of their portfolio samples.
- Their understanding of your target audience and brand voice.
- Their communication skills and ability to articulate their thought process.
Potential red flags
Be wary of candidates who:
- Lack a strong portfolio or have samples that are poorly written or irrelevant.
- Struggle to explain their UX writing process or demonstrate a clear understanding of UX principles.
- Show poor communication skills or seem unwilling to collaborate effectively.
Typical complementary skills
UX writers often possess skills in:
- Content strategy
- SEO
- Copywriting
- User research
Benefits of hiring a freelance UX writer
A skilled freelance UX writer can:
- Improve user engagement and satisfaction.
- Increase conversion rates and drive business goals.
- Create a consistent and cohesive brand voice across all platforms.
- Reduce user frustration and support costs.
- Provide a fresh perspective and specialised expertise to your projects.
By investing in professional UX writing, you can transform your product into a truly user-centred experience, leaving a lasting positive impression on your audience.
