Feature writing
Feature writing goes beyond simply reporting facts. It delves deeper into a subject, exploring its nuances, human impact, and broader context. Feature articles offer a unique blend of storytelling, in-depth analysis, and engaging prose, making them a powerful tool for businesses looking to connect with their audience on a more meaningful level.
What to look for in a freelance feature writer
When searching for a freelance feature writer, look for a portfolio showcasing a diverse range of writing styles and subject matter. A strong grasp of grammar, punctuation, and style is essential, alongside the ability to adapt their writing to different tones and target audiences. Excellent research skills are crucial for uncovering compelling narratives and supporting information. Look for writers who are curious, inquisitive, and possess a genuine interest in exploring different perspectives.
Main expertise areas within feature writing
Feature writing encompasses a wide range of specialisations. Some freelancers may focus on specific industries, such as technology, finance, or healthcare. Others may specialise in particular writing styles, such as human interest stories, profiles, or investigative journalism.
When choosing a freelancer, consider their experience in your specific industry and the type of feature article you require.
- Long-form articles
- Human interest stories
- Profiles and interviews
- Investigative journalism
- Industry-specific features (e.g., technology, finance, travel)
Relevant interview questions
Asking the right questions is key to finding the perfect freelance feature writer. Here are some suggestions:
- Can you share examples of feature articles you've written that are similar to what I need?
- What is your research process for developing a feature article?
- How do you ensure accuracy and fact-checking in your writing?
- What is your typical turnaround time for a feature article of this length and complexity?
- How do you handle feedback and revisions?
Tips for shortlisting candidates
- Review portfolios carefully, paying attention to the writer's ability to craft compelling narratives and maintain a consistent tone.
- Check for any grammatical errors or stylistic inconsistencies.
- Look for writers who demonstrate a clear understanding of your target audience and the purpose of your feature article.
- Shortlist candidates who communicate effectively and demonstrate a genuine interest in your project.
Potential red flags
Be wary of freelancers who lack a diverse portfolio or are unable to provide relevant writing samples. Poor communication, missed deadlines, and a lack of attention to detail are also red flags. Be cautious of writers who overpromise or seem unwilling to discuss revisions.
Typical complementary skills
Many feature writers possess complementary skills that can enhance their work. These may include:
- SEO writing
- Content strategy
- Interviewing
- Editing and proofreading
- Photography or videography
Benefits of hiring a freelance feature writer
Hiring a freelance feature writer offers several advantages. It allows you to access specialist expertise without the commitment of a full-time employee. Freelancers offer flexibility, allowing you to scale your content creation efforts as needed. A skilled feature writer can elevate your brand's content, engaging your audience and driving meaningful results. They can help you:
- Build brand authority and credibility
- Connect with your target audience on an emotional level
- Drive traffic to your website or social media channels
- Generate leads and sales
- Position your business as a thought leader in your industry
Examples of feature writing in action
Here are some concrete examples of how feature writing can be applied in real-world projects:
- A profile of a successful entrepreneur: A business magazine commissions a freelancer to write an in-depth profile of a successful entrepreneur, exploring their journey, challenges, and insights. This feature aims to inspire readers and provide valuable business advice.
- An investigative piece on sustainable fashion: A non-profit organisation hires a freelance writer to investigate the environmental impact of fast fashion. This feature aims to raise awareness and promote ethical consumption.
- A travelogue exploring a hidden gem: A travel company commissions a freelancer to write a captivating travelogue about a lesser-known destination. This feature aims to entice travellers and promote the unique experiences offered by this location.
By understanding the nuances of feature writing and knowing what to look for in a freelancer, you can leverage this powerful tool to create compelling content that resonates with your target audience and achieves your business objectives.
