Content writing
Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. It can include writing blog posts, website copy, scripts for videos and podcasts, as well as content for social media platforms. Effective content writing attracts and engages a target audience, ultimately driving profitable customer action.
What to look for in a content writer
When searching for a freelance content writer, consider these key qualities:
- Excellent writing and editing skills: Impeccable grammar, punctuation, and spelling are essential.
- Adaptability: The ability to write in different styles and tones for various platforms and audiences.
- SEO knowledge: Understanding of search engine optimisation principles to create content that ranks well.
- Research skills: The capacity to thoroughly research topics and present information accurately.
- Communication skills: Responsiveness and clarity in communication are crucial for a smooth collaboration.
- Time management: The ability to meet deadlines and manage workload effectively.
Main expertise areas
Content writing encompasses various specialisations. When hiring, consider your specific needs and inquire about the freelancer's experience in areas like:
- Blog writing
- Website copywriting
- SEO content writing
- Social media content creation
- Email marketing copy
- Technical writing
- Long-form content creation
- Scriptwriting (video/podcast)
Example applications of content writing
Here are some examples of how content writing is applied in real-world projects:
- Creating a series of blog posts to drive traffic to an e-commerce website selling sustainable clothing.
- Developing compelling website copy for a SaaS company to explain their product's features and benefits.
- Writing engaging social media posts for a restaurant to promote their new menu and special offers.
Interview questions
Here are some questions to ask potential content writers:
- Can you share examples of your previous work?
- What is your process for creating content?
- How do you ensure your content is SEO-friendly?
- What is your experience with [specific content type, e.g., blog writing, website copy]?
- How do you adapt your writing style to different audiences?
- How do you handle feedback and revisions?
Tips for shortlisting candidates
- Carefully review their portfolio and writing samples.
- Check for testimonials or client reviews.
- Assess their communication skills during the initial contact.
- Look for a good understanding of your industry and target audience.
Potential red flags
Be wary of these red flags:
- Poor quality writing samples with grammatical errors or typos.
- Lack of a clear process for creating content.
- Unwillingness to share previous work or client testimonials.
- Poor communication or slow response times.
- Generic proposals that don't address your specific needs.
Typical complementary skills
Content writers often possess complementary skills such as:
- SEO
- Keyword research
- Social media marketing
- Email marketing
- Copyediting
- Proofreading
Benefits of hiring a freelance content writer
Hiring a freelance content writer can help you:
- Improve your website's search engine ranking.
- Attract and engage your target audience.
- Establish your brand as a thought leader in your industry.
- Generate leads and drive sales.
- Free up your time to focus on other aspects of your business.
- Create high-quality content consistently.
