Email marketing freelancers are specialists who craft and execute email campaigns that engage audiences, drive conversions, and nurture customer relationships. As direct communication remains one of the most effective marketing channels, these professionals are vital for any business looking to maintain meaningful connections with their audience.
Essential expertise to consider
When hiring an email marketing specialist through YunoJuno, look for professionals who demonstrate expertise in:
- Email strategy development and campaign planning
- List segmentation and audience targeting
- A/B testing methodologies
- Automation workflow creation
- Personalisation techniques
- Deliverability optimisation
Key interview questions
During the interview process, consider asking these key questions:
- What metrics do you prioritise when measuring campaign success?
- How do you approach list hygiene and subscriber engagement?
- Can you share examples of successful automation sequences you've created?
- What strategies do you employ to improve open rates and click-through rates?
- How do you ensure compliance with GDPR and other relevant regulations?
How to shortlist candidates
When shortlisting candidates, prioritise those who:
- Showcase a portfolio of varied email campaigns
- Demonstrate experience with major ESP platforms (e.g., Mailchimp, Campaign Monitor, Klaviyo)
- Show understanding of both technical and creative aspects
- Have experience in your industry or similar sectors
Watch out for these red flags
Watch out for these red flags:
- Lack of knowledge about anti-spam legislation
- No experience with A/B testing or data analysis
- Unfamiliarity with email deliverability best practices
- Poor understanding of list segmentation strategies
How they can help your business
A skilled email marketing freelancer can help you:
- Increase customer engagement and retention
- Improve email deliverability rates
- Create automated nurture sequences
- Design mobile-responsive email templates
- Develop comprehensive email marketing strategies
- Optimise conversion rates through testing and analytics
Essential skills to verify include proficiency in HTML/CSS for email, understanding of email marketing platforms, copywriting abilities, data analysis capabilities, and knowledge of CRM systems. The best candidates will also demonstrate strong project management skills and the ability to align email strategies with broader marketing objectives.
