Copy
When hiring a copy freelancer through YunoJuno, understanding the nuances of the craft will help you make an informed decision and find the perfect match for your project.
Copywriting is the art and science of writing text (copy) that drives people to take action. It's the backbone of marketing communications, from website content and email campaigns to advertising and brand messaging.
Essential expertise to look for
A skilled copywriter should demonstrate:
- Strong grasp of brand voice and tone adaptation
- Understanding of consumer psychology
- Ability to write compelling headlines and calls-to-action
- SEO knowledge and implementation
- Research and interviewing capabilities
- Experience in your specific industry or content type
Key interview questions
- How do you approach understanding a brand's voice?
- Can you share examples of copy that significantly improved conversion rates?
- How do you research target audiences?
- What's your process for handling feedback and revisions?
- How do you maintain consistency across different channels?
How to shortlist candidates
Review their portfolio for:
- Variety in writing styles and formats
- Results-driven examples
- Experience in your industry
- Consistency in quality
- Understanding of different channels (social, web, email)
Red flags to watch for
- Inability to provide metrics from previous work
- Poor communication in initial interactions
- Reluctance to share writing samples
- Lack of questions about your brand and audience
- Unwillingness to do test pieces when reasonable
What a great copy freelancer can solve
- Low conversion rates on marketing materials
- Inconsistent brand messaging
- Poor engagement on digital content
- Unclear product or service descriptions
- Weak email marketing performance
- Ineffective social media presence
Additional skills to consider
- A/B testing experience
- Basic design understanding
- Content Management Systems knowledge
- Project management capabilities
- Analytics interpretation
Remember, the best copy freelancers aren't just writers—they're strategic thinkers who understand business objectives and can translate them into compelling messages that resonate with your target audience.
