Sizmek: Elevate your digital advertising campaigns
Sizmek, now part of Amazon Ads, was a leading ad serving and dynamic creative optimisation (DCO) platform. While the platform itself is no longer active, professionals with Sizmek experience possess valuable skills highly relevant to today's digital advertising landscape. These freelancers offer expertise in ad management, campaign optimisation, dynamic creative, and data-driven decision-making, all crucial for effective online advertising.
This page will help you understand the value of Sizmek experience and how to find the right freelancer for your needs.
What to look for in freelancers with Sizmek experience
When searching for a freelancer with Sizmek experience, look beyond just platform familiarity. Focus on their understanding of core advertising principles and their ability to apply those principles using modern tools.
Key skills to look for include:
- Experience with ad servers (e.g., Google Ad Manager, Adform) and DCO platforms
- Proficiency in campaign setup, trafficking, and reporting
- An understanding of dynamic creative concepts and best practices
- Strong analytical skills and experience with data visualisation tools
- Knowledge of digital advertising metrics and KPIs
Main expertise areas to inquire about
Explore these areas of expertise to ensure the freelancer's skills align with your project needs:
- Ad trafficking and campaign management: Can they efficiently manage campaigns across multiple platforms?
- Dynamic creative optimisation: Do they have a proven track record of creating and optimising dynamic ads?
- Reporting and analytics: Can they provide insightful analysis and reporting on campaign performance?
- Data integration and management: Are they proficient in working with data feeds and APIs?
- Third-party integrations: Do they have experience integrating with other marketing technologies?
Relevant interview questions
Use these questions to assess a freelancer's Sizmek experience and overall digital advertising expertise:
- Describe your experience with Sizmek, including specific projects and your role.
- How did you use Sizmek to optimise campaign performance?
- What are your preferred tools and techniques for dynamic creative optimisation?
- How do you approach campaign reporting and analysis?
- What are your go-to metrics for evaluating campaign success?
- What are your preferred alternatives to Sizmek and why?
Tips for shortlisting candidates
Effectively shortlist candidates by:
- Reviewing their portfolios for relevant case studies and examples of their work.
- Checking their references and testimonials to gauge their past performance.
- Assessing their communication skills and responsiveness.
- Looking for evidence of continuous learning and staying up-to-date with industry trends.
Potential red flags to watch out for
Be mindful of these potential red flags:
- An over-reliance on Sizmek without demonstrating adaptability to other platforms.
- A lack of an understanding of broader digital advertising concepts beyond Sizmek.
- An inability to articulate clear strategies for campaign optimisation.
- Vague or unsubstantiated claims about past successes.
Typical complementary skills
Freelancers with Sizmek experience often possess complementary skills such as:
- HTML5
- JavaScript
- CSS
- Google Ad Manager
- Adobe Creative Suite
- Data visualisation tools (e.g., Tableau, Power BI)
Benefits of hiring a freelancer with Sizmek experience
Hiring a freelancer with Sizmek experience can benefit your business by:
- Providing access to expertise in ad serving, dynamic creative, and campaign optimisation.
- Improving campaign performance through data-driven strategies.
- Offering a cost-effective solution for managing your digital advertising efforts.
- Bringing a fresh perspective and innovative ideas to your campaigns.
- Enabling you to scale your advertising efforts quickly and efficiently.
While Sizmek may no longer be a current platform, the skills and experience gained from using it remain highly valuable. By understanding what to look for and asking the right questions, you can find a talented freelancer who can help you achieve your digital advertising goals.
