DV360 freelancers: Your guide to programmatic advertising expertise
DV360 (Display & Video 360) is Google's premium programmatic advertising platform. It empowers advertisers to buy ad inventory across a vast network, including YouTube, and manage their campaigns effectively.
Hiring a skilled DV360 freelancer can significantly enhance your advertising efforts, providing expertise in campaign planning, execution, optimisation, and analysis.
What to look for in a DV360 freelancer
Finding the right DV360 freelancer requires careful consideration. Look for demonstrable experience managing successful campaigns, a strong understanding of programmatic advertising principles, and a data-driven approach.
A proven track record of achieving client objectives, along with excellent communication and reporting skills, are essential.
Key qualities to look for include:
- Proven experience with DV360 and other programmatic platforms
- Strong analytical skills and a data-driven approach
- Excellent communication and reporting capabilities
- An understanding of various bidding strategies and targeting options
- Experience with campaign tracking and performance analysis
Main expertise areas within DV360
Campaign planning and strategy
A proficient DV360 freelancer can help you develop a comprehensive campaign strategy aligned with your business goals. This includes defining target audiences, setting key performance indicators (KPIs), and selecting appropriate inventory sources.
Campaign setup and management
From creating campaigns and ad groups to setting budgets and bids, a DV360 freelancer can manage the day-to-day operations of your campaigns, ensuring efficient execution and optimal performance.
Campaign optimisation and analysis
Continuous monitoring, analysis, and optimisation are crucial for programmatic advertising success. A skilled freelancer will analyse campaign data, identify areas for improvement, and adjust strategies to maximise ROI.
Relevant interview questions
- Describe your experience with DV360 and other programmatic platforms.
- What bidding strategies are you most familiar with, and how do you choose the right one for a given campaign?
- How do you measure campaign success, and what metrics do you focus on?
- Can you share an example of a successful DV360 campaign you managed, and what were the key results?
- How do you stay up-to-date with the latest trends and developments in programmatic advertising?
Tips for shortlisting candidates
- Review portfolios and case studies to assess the freelancer's previous work and results.
- Check for relevant certifications, such as the Google Marketing Platform Certification.
- Conduct thorough interviews, focusing on their experience, approach, and communication skills.
- Request references and follow up to gain further insights.
Potential red flags to watch out for
- Lack of demonstrable experience with DV360
- An inability to articulate a clear understanding of programmatic advertising concepts
- Poor communication skills or a lack of responsiveness
- Unrealistic promises or guarantees of results
Typical complementary skills
Often, DV360 expertise is complemented by skills in Google Analytics, Google Tag Manager, Search Ads 360, and other marketing automation tools. A freelancer with a broader skillset can offer a more holistic approach to your digital marketing efforts.
What problems a DV360 freelancer can solve for you
A DV360 freelancer can address several key challenges for businesses, including:
- Reaching specific target audiences effectively
- Optimising ad spend and maximising ROI
- Improving campaign performance through data-driven insights
- Freeing up internal resources to focus on other core business activities
- Staying ahead of the curve in the ever-evolving world of programmatic advertising
By leveraging the expertise of a skilled DV360 freelancer, you can unlock the full potential of programmatic advertising and achieve your marketing objectives more efficiently.
Real-world examples of DV360 application
Here are a few examples of how DV360 can be applied in real-world projects:
- Targeted video advertising on YouTube: A travel company uses DV360 to target users interested in specific destinations with engaging video ads, driving traffic to their website and increasing bookings.
- Retargeting website visitors: An e-commerce business uses DV360 to retarget users who have abandoned their shopping carts, reminding them of their chosen items and offering incentives to complete the purchase.
- Brand awareness campaign: A new brand launches a campaign using DV360 to reach a broad audience across various websites and apps, increasing brand visibility and generating leads.
