Optimizely: Enhance your digital experience with expert freelancers
Optimizely is a powerful experimentation platform that allows businesses to test and optimise their websites, mobile apps, and other digital experiences. By using A/B testing, multivariate testing, and personalisation, Optimizely helps companies understand what resonates with their audience and drive conversions, engagement, and revenue. Hiring a skilled Optimizely freelancer can unlock the full potential of this platform and significantly improve your digital performance.
What to look for in an Optimizely freelancer
When searching for an Optimizely freelancer, look for a proven track record of successful experimentation and a deep understanding of conversion rate optimisation (CRO) principles. Key skills to look for include:
- Proficiency in setting up and running A/B and multivariate tests
- Experience with Optimizely's visual editor and Full Stack capabilities
- Knowledge of statistical significance and data analysis
- Strong communication and collaboration skills
- Familiarity with other analytics tools like Google Analytics
Main expertise areas to inquire about
Experimentation strategy
A skilled freelancer should be able to develop a comprehensive experimentation strategy aligned with your business goals. This includes identifying key metrics, defining target audiences, and prioritising test ideas.
Test design and implementation
Look for freelancers proficient in designing and implementing various types of experiments, including A/B tests, multivariate tests, and personalisation campaigns. They should be comfortable working with Optimizely's features, such as targeting and segmentation.
Data analysis and reporting
Ensure the freelancer has strong analytical skills and can interpret experiment results to draw actionable insights. They should be able to present data clearly and concisely, demonstrating the impact of their work.
Relevant interview questions
- Describe your experience with Optimizely and other experimentation platforms.
- Walk me through your process for designing and implementing an A/B test.
- How do you determine statistical significance and ensure the validity of test results?
- Share an example of a successful experiment you ran and the results you achieved.
- How do you stay up-to-date with the latest Optimizely features and best practices?
Tips for shortlisting candidates
- Review portfolios and case studies to assess the freelancer's previous work.
- Look for examples of successful experiments that demonstrate a clear understanding of Optimizely and CRO principles.
- Check client testimonials and ratings to gauge their reliability and communication skills.
Potential red flags to watch out for
- A lack of demonstrable experience with Optimizely
- An inability to explain statistical concepts clearly
- Overpromising results or guaranteeing specific outcomes
- Poor communication or unresponsive behaviour
Typical complementary skills
Optimizely expertise often goes hand-in-hand with other valuable skills such as:
- UX/UI design
- Web analytics
- Copywriting
- Conversion rate optimisation (CRO)
Benefits of hiring an Optimizely freelancer
By hiring a skilled Optimizely freelancer, you can:
- Improve website conversion rates and boost revenue
- Enhance user engagement and satisfaction
- Gain valuable data-driven insights into user behaviour
- Optimise your marketing campaigns and improve ROI
- Stay ahead of the competition by continuously testing and improving your digital experiences
Example 1: An e-commerce business hires an Optimizely freelancer to test different checkout page designs. Through A/B testing, they identify a design that reduces cart abandonment and increases sales by 15%.
Example 2: A SaaS company uses Optimizely to test different onboarding flows for new users. By analysing the results, they discover a flow that improves user activation and reduces churn.
Example 3: A media company uses Optimizely to personalise content recommendations on their website. This leads to increased user engagement and page views.
