Bing: Elevate your search engine marketing
Bing, Microsoft's search engine, represents a significant portion of the online search market. While Google often dominates the conversation, overlooking Bing can mean missing out on a valuable audience. Hiring a skilled Bing freelancer can help you tap into this market, diversifying your reach and potentially achieving a higher return on investment for your search engine marketing efforts.
What to look for in a Bing freelancer
Finding the right Bing expert requires looking beyond general search engine optimisation (SEO) knowledge. You need someone with specific experience and a proven track record on the Bing platform. Look for freelancers who can demonstrate:
- Proven experience managing Bing Ads campaigns
- A strong understanding of Bing Webmaster Tools
- Knowledge of Bing's specific ranking algorithms and best practices
- Experience with keyword research and analysis tailored to Bing
- Familiarity with Bing's reporting and analytics tools
Main expertise areas to inquire about
Bing Ads management
This includes campaign setup, optimisation, keyword bidding, ad copywriting, and performance tracking.
Bing Webmaster Tools expertise
This involves site submission, indexation management, technical SEO optimisation, and performance monitoring within Bing Webmaster Tools.
Bing SEO
This encompasses keyword research specific to Bing, on-page optimisation, link building tailored to Bing's guidelines, and content optimisation for Bing's search algorithm.
Relevant interview questions
- What is your experience with managing Bing Ads campaigns, and can you share examples of successful campaigns you've run?
- How do you approach keyword research specifically for Bing, and what tools do you use?
- What are some key differences between optimising for Bing versus Google?
- How familiar are you with Bing Webmaster Tools, and how do you use it to improve website performance on Bing?
- Can you describe your process for tracking and reporting on Bing campaign performance?
Tips for shortlisting candidates
- Review portfolios and case studies showcasing successful Bing campaigns.
- Look for quantifiable results and evidence of a data-driven approach.
- Check client testimonials and reviews for insights into their work ethic and communication skills.
Potential red flags to watch out for
- Lack of specific Bing experience. General SEO knowledge isn't enough.
- Inability to provide concrete examples of successful Bing campaigns.
- Overpromising unrealistic results or guaranteeing top rankings.
- Poor communication or lack of responsiveness.
Typical complementary skills
While Bing expertise is the core requirement, complementary skills can enhance a freelancer's effectiveness. These include:
- General SEO knowledge
- Pay-per-click (PPC) advertising experience
- Content marketing skills
- Web analytics proficiency (e.g., Google Analytics)
- Conversion rate optimisation (CRO) experience
Benefits of hiring a Bing freelancer
Hiring a skilled Bing freelancer can unlock several benefits, including:
- Increased visibility on Bing: Reach a wider audience and tap into a valuable market segment.
- Improved ROI on search engine marketing: Optimise your campaigns specifically for Bing to achieve better results.
- Data-driven insights: Gain valuable data and insights into your Bing performance to inform your overall marketing strategy.
- Targeted traffic: Attract highly qualified traffic from users searching on Bing.
- Competitive advantage: Gain an edge over competitors who may be neglecting Bing.
Example 1: A retail business selling outdoor equipment could leverage a Bing freelancer to target users searching for specific products on Bing, increasing their visibility during peak seasons.
Example 2: A local service provider, like a plumber or electrician, could use Bing Ads to target customers in their specific service area, driving more leads and appointments.
Example 3: A SaaS company could use a Bing freelancer to optimise their landing pages and content for Bing, improving their organic search rankings and driving more qualified leads.
