Flashtalking: Elevate your digital advertising
Flashtalking is a leading independent ad server and primary ad tech platform that provides sophisticated tools for managing, measuring, and optimising digital advertising campaigns. It empowers advertisers to connect with their target audience across various channels, including display, video, social, and connected TV (CTV).
Hiring a skilled Flashtalking freelancer can significantly enhance your campaign performance and return on investment.
What to look for in a Flashtalking freelancer
When searching for a Flashtalking expert, consider the following key attributes:
- Proven experience: Look for freelancers with a demonstrable track record of successfully managing campaigns within the Flashtalking platform. Check for case studies and testimonials that showcase their expertise.
- Flashtalking certification: While not mandatory, holding a Flashtalking certification demonstrates a commitment to mastering the platform and staying up-to-date with the latest features and best practices.
- Strong analytical skills: A proficient Flashtalking freelancer should be adept at analysing campaign data, identifying trends, and making data-driven optimisations to improve performance.
- Excellent communication skills: Clear and effective communication is crucial for collaborative campaign management. Ensure the freelancer can articulate their strategies and reporting insights clearly.
Main expertise areas within Flashtalking
Flashtalking encompasses several key areas of expertise. When hiring, consider your specific needs and enquire about the freelancer’s experience in:
- Campaign setup and management: This includes trafficking ads, setting up targeting parameters, and managing campaign budgets.
- Reporting and analytics: Expertise in generating reports, analysing campaign performance, and providing actionable insights.
- Dynamic creative optimisation (DCO): Experience in creating and managing dynamic creative campaigns that tailor ad content to individual users.
- Integration with other platforms: Familiarity with integrating Flashtalking with other marketing technologies, such as data management platforms (DMPs) and demand-side platforms (DSPs).
- Inventory management and trafficking workflows: This involves tracking your business's stock levels and planning, managing and implementing ad campaigns.
Relevant interview questions
Here are some questions to help you assess a potential Flashtalking freelancer:
- Describe your experience with setting up and managing campaigns in Flashtalking.
- How do you approach campaign optimisation and what metrics do you prioritise?
- Can you share an example of a successful Flashtalking campaign you’ve managed and the results you achieved?
- What is your experience with dynamic creative optimisation (DCO) within Flashtalking?
- How do you stay up-to-date with the latest Flashtalking features and best practices?
- What are your preferred methods for troubleshooting technical issues within the platform?
Tips for shortlisting candidates
- Review portfolios and case studies: Assess the freelancer's previous work and look for evidence of successful Flashtalking campaigns.
- Check references: Contact previous clients to gain insights into the freelancer's work ethic and communication skills.
- Conduct a practical test: Consider providing a small test project to evaluate the freelancer's technical skills and problem-solving abilities.
Potential red flags to watch out for
- A lack of demonstrable experience with Flashtalking.
- An inability to articulate campaign strategies and reporting insights clearly.
- Unfamiliarity with key Flashtalking features and functionalities.
- Poor communication and responsiveness.
Typical complementary skills
Flashtalking expertise often complements other skills such as:
- Digital marketing strategy
- Data analysis and reporting
- Programmatic advertising
- Ad operations
- HTML5 and JavaScript (for dynamic creative)
Benefits of hiring a Flashtalking freelancer
Engaging a skilled Flashtalking freelancer can provide numerous benefits, including:
- Improved campaign performance: Expertise in leveraging Flashtalking's advanced features can lead to increased reach, engagement, and conversions.
- Data-driven insights: Gain valuable insights into campaign performance and user behaviour to inform future marketing strategies.
- Cost-effectiveness: Hiring a freelancer can be a flexible and cost-effective way to access specialised expertise without the overhead of a full-time employee.
- Enhanced campaign management: Streamline your workflow and free up internal resources to focus on other critical marketing initiatives.
Real-world examples
Here are some practical applications of Flashtalking expertise:
- A retail company uses Flashtalking to deliver personalised product recommendations to online shoppers based on their browsing history, significantly increasing click-through rates and sales.
- An automotive brand leverages Flashtalking's dynamic creative capabilities to showcase different car models and features to specific audience segments, optimising campaign relevance and engagement.
- A travel agency utilises Flashtalking to track and measure the effectiveness of its multi-channel advertising campaigns, gaining insights into which channels are driving the most bookings and optimising budget allocation accordingly.
