iOS design
iOS design is the process of creating user interfaces (UIs) and user experiences (UXs) specifically for Apple's mobile operating system, iOS. It involves crafting visually appealing and intuitive interfaces for iPhones, iPads, and other Apple devices.
A skilled iOS designer understands Apple's Human Interface Guidelines (HIG) and uses them to create apps that feel native and seamlessly integrate with the iOS ecosystem.
What to look for in an iOS designer
When searching for a freelance iOS designer, consider these key aspects:
- Portfolio: A strong portfolio showcasing a variety of iOS apps is crucial. Look for designs that are clean, modern, and adhere to Apple's HIG. Pay attention to the user flows and overall UX.
- Experience: Consider the designer's experience with different iOS versions and device sizes. Experience with specific industries, such as e-commerce or social media, can also be beneficial depending on your project.
- Communication skills: Clear and effective communication is essential for a successful collaboration. Look for a designer who is responsive and proactive in their communication.
- Technical proficiency: While not necessarily a developer, a good iOS designer should understand the technical limitations and possibilities of the platform. Familiarity with design tools like Figma, Sketch, and Adobe XD is also important.
Main expertise areas
Clients should inquire about the following expertise areas:
- UI design: Creating visually appealing interfaces, including layout, typography, colour palettes, and iconography.
- UX design: Designing user flows, wireframes, and prototypes to ensure a smooth and intuitive user experience.
- Interaction design: Focusing on the interactive elements of the app, such as animations, transitions, and micro-interactions.
- Accessibility: Designing apps that are usable by people with disabilities, adhering to accessibility guidelines.
Relevant interview questions
Here are some questions to ask potential candidates:
- Can you walk me through your design process for a recent iOS project?
- How do you stay up-to-date with the latest iOS design trends and guidelines?
- What are your favourite iOS apps and why?
- Describe your experience working with developers to implement your designs.
- How do you approach designing for different iOS devices?
Tips for shortlisting candidates
To effectively shortlist candidates:
- Carefully review portfolios, paying attention to the quality of work and relevance to your project.
- Check for client testimonials and reviews.
- Assess communication skills during initial interactions.
- Look for designers who demonstrate a strong understanding of your target audience and project goals.
Potential red flags
Be aware of these potential red flags:
- A portfolio with inconsistent design quality or a lack of iOS-specific projects.
- Poor communication or unresponsive behaviour.
- Lack of an understanding of Apple's HIG.
- An inability to articulate design decisions or provide rationale for their work.
Typical complementary skills
iOS designers often possess complementary skills such as:
- UX writing
- Prototyping
- User research
- Graphic design
Benefits of hiring a freelance iOS designer
Hiring a freelance iOS designer offers several benefits, including:
- Access to specialised expertise: You can find designers with specific skills and experience tailored to your project needs.
- Flexibility and scalability: Freelancers offer flexibility in terms of working hours and project duration, allowing you to scale your team as needed.
- A fresh perspective: Freelancers can bring a fresh perspective and innovative ideas to your project.
Real-world examples of iOS design application
Consider these real-world applications:
- E-commerce app: Designing a seamless checkout process and intuitive product browsing experience on iOS.
- Social media app: Creating an engaging user interface and user experience for connecting with friends and sharing content on iOS.
- Healthcare app: Designing an accessible and user-friendly interface for patients to manage their health information on iOS.
