Accessibility
Accessibility ensures that digital content, such as websites, mobile apps, and software, is usable by everyone, including people with disabilities. This encompasses a wide range of impairments, including visual, auditory, motor, cognitive, and neurological differences. By prioritising accessibility, you create a more inclusive and user-friendly experience for a wider audience, ultimately expanding your reach and demonstrating a commitment to ethical and inclusive design.
What to look for in accessibility freelancers
When hiring an accessibility freelancer, look for demonstrable experience in applying the Web Content Accessibility Guidelines (WCAG). Proven experience in conducting accessibility audits, using assistive technologies, and providing remediation advice are crucial. A strong portfolio showcasing accessible projects and positive client testimonials are also excellent indicators of their capabilities.
Main expertise areas
Accessibility encompasses several key areas of expertise. When hiring, consider your specific needs and look for freelancers proficient in:
- WCAG compliance: Ensuring conformance to WCAG 2.1 or 2.2 levels (A, AA, or AAA).
- Accessibility audits: Conducting comprehensive audits to identify accessibility barriers.
- Remediation: Providing practical solutions and guidance on fixing accessibility issues.
- Assistive technology testing: Evaluating usability with screen readers, keyboard navigation, and other assistive technologies.
- Accessibility training: Providing training to your team on incorporating accessibility best practices.
- Usability testing with disabled users: Organising and facilitating user testing sessions with people with disabilities.
Relevant interview questions
Here are some key questions to ask potential accessibility freelancers:
- Can you describe your experience with WCAG 2.1/2.2?
- What assistive technologies are you familiar with and how do you use them in your testing process?
- Can you share examples of accessibility projects you've worked on and the challenges you overcame?
- What is your approach to conducting an accessibility audit?
- How do you stay up-to-date with the latest accessibility guidelines and best practices?
- Have you worked with design systems and component libraries before, and how did you ensure their accessibility?
Tips for shortlisting candidates
- Review portfolios for evidence of practical accessibility implementation.
- Look for clear communication skills and a collaborative approach.
- Check for relevant certifications, such as the Certified Professional in Accessibility Core Competencies (CPACC).
- Prioritise candidates who demonstrate a genuine passion for inclusive design and a deep understanding of user needs.
Potential red flags
Be wary of freelancers who claim to be “experts” without substantial evidence. Lack of a portfolio or vague descriptions of past projects should raise concerns. Avoid candidates who solely rely on automated testing tools without understanding the nuances of accessibility. A lack of familiarity with assistive technologies is also a significant red flag.
Typical complementary skills
Accessibility often intersects with other disciplines. Freelancers with complementary skills in user experience (UX) design, front-end development, user interface (UI) design, and content strategy can offer a more holistic approach to creating accessible and user-friendly digital experiences.
Benefits of hiring an accessibility freelancer
Hiring an accessibility freelancer can bring numerous benefits to your organisation:
- Enhanced user experience: Improved usability for everyone, including users with disabilities.
- Wider reach: Expand your target audience and increase market share.
- Legal compliance: Minimise the risk of legal challenges related to accessibility regulations.
- Improved brand reputation: Demonstrate a commitment to inclusivity and social responsibility.
- Enhanced SEO: Many accessibility best practices also benefit search engine optimisation.
- Cost savings: Addressing accessibility issues early in the development process is often more cost-effective than fixing them later.
For example, an accessibility freelancer can help an e-commerce business ensure its website is navigable by keyboard for users who cannot use a mouse.
They can also help a university make its online learning platform accessible to students with visual impairments by ensuring proper alternative text for images and captions for videos.
In the public sector, an accessibility consultant can help a local council ensure its website meets WCAG guidelines, making information and services accessible to all citizens.
