Adobe InVision: Bringing your digital designs to life
Adobe InVision is a powerful prototyping, collaboration, and workflow platform that transforms static designs into interactive, clickable experiences. It bridges the gap between design and development, enabling clients and designers to test and refine user flows, interactions, and overall user experience before a single line of code is written. Hiring a skilled Adobe InVision freelancer can significantly streamline your design process, improve communication, and ultimately deliver a more polished and user-centred final product.
What to look for in an Adobe InVision freelancer
When searching for an Adobe InVision expert, look for freelancers who possess a strong understanding of user experience (UX) principles, interaction design, and visual design. Proficiency in related Adobe Creative Cloud applications like Photoshop and Illustrator is also highly desirable. A strong portfolio showcasing interactive prototypes and a clear understanding of different prototyping fidelities (low, mid, high) is essential.
Main expertise areas within Adobe InVision
Adobe InVision offers a range of capabilities. When hiring, consider which areas are most important for your project:
- Prototyping: Creating interactive prototypes from static designs, incorporating animations, transitions, and user flows.
- Collaboration & workflow: Managing feedback, version control, and communication between designers, developers, and clients within the InVision platform.
- User testing: Facilitating user testing sessions and gathering valuable feedback on prototype usability and user experience.
- Design systems management: Organising and maintaining design components and style guides within InVision's Design System Manager (DSM).
Relevant interview questions
Here are some key questions to ask potential Adobe InVision freelancers:
- Can you describe your experience using InVision for different types of projects?
- What is your process for creating interactive prototypes?
- How do you incorporate user feedback into your InVision prototypes?
- Are you familiar with InVision DSM and how to manage design systems?
- Can you share examples of projects where you've used InVision for user testing?
Tips for shortlisting candidates
- Review portfolios carefully, paying attention to the complexity and functionality of the prototypes presented.
- Look for clear and concise communication skills, both written and verbal.
- Check for client testimonials and feedback that highlight the freelancer's ability to deliver high-quality work and meet deadlines.
Potential red flags to watch out for
Be wary of freelancers who lack a demonstrable understanding of UX principles or who present portfolios with limited examples of interactive prototypes. Inconsistent communication or a lack of clarity in their responses to your questions could also be a red flag.
Typical complementary skills
Adobe InVision expertise often goes hand-in-hand with skills like:
- Adobe Photoshop
- Adobe Illustrator
- Adobe XD
- Sketch
- Figma
- User Experience (UX) Design
- User Interface (UI) Design
Benefits of hiring an Adobe InVision freelancer
Hiring a skilled Adobe InVision freelancer offers numerous benefits:
- Improved collaboration: Streamlined communication and feedback loops between designers, developers, and clients.
- Early user testing: Identify and address usability issues early in the design process, saving time and resources.
- Reduced development costs: Clearer specifications and interactive prototypes minimise costly rework during development.
- Enhanced user experience: Create more engaging and user-centred digital products that meet user needs and expectations.
Real-world examples of Adobe InVision in action
Example 1: Mobile app prototyping
Imagine developing a new mobile banking app. An InVision freelancer can create a clickable prototype that simulates the app's functionality, allowing users to test transactions, navigate menus, and experience the user interface before any code is written. This allows for early feedback and iterative improvements, ensuring a smooth and intuitive final product.
Example 2: Website redesign
When redesigning a website, InVision allows clients to experience the new layout, navigation, and interactive elements in a realistic environment. This facilitates valuable feedback and ensures the final design meets the client's objectives and user needs.
Example 3: Enterprise software design
For complex enterprise software, InVision can be used to prototype intricate workflows and user journeys, allowing stakeholders to understand and test the software's functionality before development begins. This reduces the risk of costly errors and ensures the final product is user-friendly and efficient.
