Tone of voice
A tone of voice specialist is a communication expert who crafts and maintains your brand's personality through written and spoken language. They ensure your brand speaks consistently and authentically across all channels, from social media to customer service scripts.
When hiring a Tone of Voice freelancer on YunoJuno, look for professionals who demonstrate a keen understanding of brand storytelling and audience psychology. The best candidates typically combine creative writing prowess with strategic thinking and brand development experience.
Essential expertise to consider
Essential expertise should include:
- Brand voice development and guidelines creation
- Copywriting and editorial skills
- Style guide development
- Content strategy
- Audience analysis
Key interview questions
During interviews, consider asking:
- How would you approach defining our brand's personality?
- Can you share examples of tone of voice guidelines you've developed?
- How do you adapt tone across different channels whilst maintaining consistency?
- What methods do you use to train teams on new voice guidelines?
How to evaluate candidates
When shortlisting candidates, prioritise those who:
- Showcase varied portfolio work across different industries
- Demonstrate clear understanding of your sector
- Present measurable results from previous projects
- Show excellent communication skills in their own correspondence
Watch out for these red flags
Watch out for these red flags:
- Unable to explain their process clearly
- No experience in creating comprehensive guidelines
- Lack of interest in understanding your brand values
- Poor communication during initial conversations
How they can help your business
A skilled Tone of Voice specialist will help you:
- Define and articulate your brand's unique personality
- Create consistent messaging across all touchpoints
- Train your team in voice implementation
- Develop scalable communication frameworks
- Strengthen customer connections through authentic brand dialogue
Remember, the right tone of voice specialist should seamlessly blend into your team, understanding both your brand's current position and its aspirational identity. They should demonstrate how voice can evolve whilst maintaining authenticity and recognition.
