English
When seeking to engage an English language specialist on YunoJuno, understanding the nuances of their expertise is crucial for your project's success.
English language professionals encompass various specialities, from content creation and copywriting to editing, proofreading, and transcreation. These specialists ensure your communications are not only grammatically flawless but also culturally appropriate and impactful for your target audience.
What to look for
When evaluating potential candidates, look for:
- Native-level proficiency or relevant qualifications (CELTA, DELTA, MA in English)
- Specialisation in your required field (B2B, technical, creative, academic)
- Experience with style guides (AP, Chicago, Oxford)
- Understanding of SEO principles and digital content best practices
- Familiarity with content management systems and collaborative tools
Key interview questions
During interviews, consider asking:
- How do you adapt tone of voice for different audiences?
- What's your approach to maintaining consistency across large projects?
- How do you handle feedback and revision requests?
- What's your quality assurance process?
- Can you share examples of similar projects you've completed?
How to shortlist effectively
When shortlisting candidates, prioritise those who:
- Demonstrate excellent communication skills from the first interaction
- Show attention to detail in their own communications
- Have a portfolio aligned with your industry or needs
- Present relevant testimonials from previous clients
- Show understanding of your brand's voice and objectives
Watch out for
Watch out for these red flags:
- Poor grammar or spelling in their own communications
- Vague or inconsistent portfolio examples
- Inability to explain their editorial process
- Reluctance to complete test pieces or provide references
- Lack of questions about your project requirements
How they can help your business
A skilled English language professional can help you:
- Enhance your brand's credibility through polished communications
- Ensure consistency across all content platforms
- Adapt messaging for different markets and audiences
- Improve engagement and conversion rates
- Maintain regulatory compliance in formal communications
- Create content that resonates with your target audience
Beyond linguistic expertise, look for professionals who demonstrate strong project management skills, meet deadlines consistently, and show genuine interest in understanding your brand's voice and objectives.
