Sysomos expertise: Find the perfect freelancer
Sysomos, now part of Meltwater, was a powerful social listening and analytics platform used to monitor online conversations, track brand mentions, and analyse audience sentiment. While the Sysomos platform itself is no longer available, the core skills associated with its use remain highly valuable. This page helps you find freelancers proficient in the principles and practices previously associated with Sysomos, now applicable within Meltwater and other similar social listening tools.
What to look for in a Sysomos (now Meltwater and similar tools) expert
When searching for a freelancer experienced with social listening and analytics tools like Meltwater (formerly Sysomos), look for individuals with a strong understanding of:
- Boolean logic and keyword search techniques
- Data analysis and interpretation
- Social media monitoring and measurement
- Reporting and visualisation of data insights
- Experience with similar platforms like Brandwatch, Sprinklr, or Talkwalker
Main expertise areas
Data analysis and insights
Clients should inquire about the freelancer's experience in analysing social data to identify trends, understand audience sentiment, and extract actionable insights. Ask about their proficiency in using various analytical techniques and their ability to translate data into meaningful recommendations.
Social media monitoring
Understanding the freelancer's experience in setting up and managing social listening campaigns is crucial. This includes defining keywords, filters, and alerts to effectively track relevant conversations and brand mentions across different social media platforms.
Reporting and visualisation
Clear and concise reporting is essential for communicating insights effectively. Inquire about the freelancer's ability to create visually appealing and informative reports that showcase key findings and recommendations.
Relevant interview questions
- Describe your experience with social listening platforms (e.g., Sysomos, Meltwater, Brandwatch).
- How do you use boolean logic to refine search queries and ensure accurate data collection?
- Can you provide examples of how you have used social listening data to inform business decisions?
- What are your preferred methods for visualising data and presenting insights?
- How do you stay up-to-date with the latest trends and developments in social media analytics?
Tips for shortlisting candidates
- Review portfolios and case studies showcasing previous social listening projects.
- Look for demonstrable experience in analysing data, generating insights, and presenting findings in a clear and compelling manner.
- Check for client testimonials and references that validate their expertise.
Potential red flags
- Lack of experience with relevant social listening platforms or alternative tools.
- Inability to articulate how social listening data can be used to solve business problems.
- Poor communication skills or difficulty explaining complex data analysis concepts.
- Limited understanding of boolean logic and keyword search techniques.
Typical complementary skills
- Social media management
- Content marketing
- Digital marketing strategy
- Data visualisation
- Market research
Benefits of hiring a freelancer with this skill
Hiring a freelancer with expertise in social listening and analytics can help your business:
- Gain a deeper understanding of your target audience.
- Track brand reputation and identify potential PR crises.
- Inform marketing strategies and improve campaign performance.
- Measure the effectiveness of social media activities.
- Identify industry trends and competitor activities.
By leveraging the skills of a proficient freelancer, you can unlock valuable insights from social data and make data-driven decisions to achieve your business objectives.
Real-world examples
Here are some examples of how social listening skills can be applied:
- Brand reputation management: Tracking brand mentions and sentiment to identify and address negative feedback, protecting brand image and mitigating potential PR crises.
- Campaign performance analysis: Measuring the reach and engagement of social media campaigns to optimise content and targeting for improved ROI.
- Competitive analysis: Monitoring competitor activities and identifying emerging trends to inform product development and marketing strategies.
