Paid social
When you're looking to amplify your brand's presence across social media platforms through paid campaigns, hiring a paid social freelancer can be transformative for your business. These specialists blend marketing prowess with data analysis to create and optimise paid advertising campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, TikTok, and Twitter.
Essential expertise to consider
When evaluating paid social freelancers, look for professionals who demonstrate:
- Deep understanding of multiple social media advertising platforms
- Experience with campaign setup and audience targeting
- Proficiency in budget management and ROI optimisation
- Knowledge of tracking and analytics tools
- Understanding of creative best practices
Key interview questions
Key questions to ask during interviews:
- Which social platforms have you found most effective for B2B/B2C campaigns?
- How do you approach audience segmentation and targeting?
- What metrics do you prioritise when optimising campaigns?
- Can you share an example of how you've improved campaign performance?
- How do you stay updated with platform changes and new features?
How to evaluate candidates
When shortlisting candidates, prioritise those who:
- Have platform-specific certifications (e.g., Meta Blueprint)
- Can demonstrate measurable results from previous campaigns
- Show experience in your industry or similar sectors
- Understand compliance and privacy regulations
- Have experience with your target audience demographics
Watch out for these red flags
Watch out for these red flags:
- Inability to explain their optimisation strategy
- Lack of experience with analytics and reporting tools
- Poor understanding of conversion tracking
- Reluctance to share past campaign results
- Over-reliance on vanity metrics
How they can help your business
A skilled paid social freelancer can help you:
- Reduce wasted ad spend and improve ROI
- Reach and engage your target audience more effectively
- Scale your campaigns across multiple platforms
- Create data-driven strategies for growth
- Stay ahead of platform changes and new opportunities
- Develop and optimise creative assets for better performance
Core skills to verify
Essential tools and skills to look for include proficiency in:
- Ad platform management tools (Business Manager, Ads Manager)
- Analytics platforms (Google Analytics, social platform analytics)
- A/B testing methodologies
- Audience research and targeting tools
- Budget management and forecasting
- Creative optimisation and performance analysis
