Confidently find and hire contractors globally | Create a free account →
← Back to job description templates page

Social Media Manager

Discover the ideal job description for a social media manager with our versatile templates. Tailored for businesses of all sizes, our guides help you attract skilled professionals in social media strategy and engagement. Create compelling listings that draw top talent to elevate your brand's online presence.

Tips for writing a Social Media Manager job description

Crafting an effective job description for a social media manager is crucial to attract top talent in the competitive digital marketing landscape. A well-written job post will help you find candidates who possess the right mix of skills, experience, and creativity to elevate your brand's social media presence. Follow these tips to create a compelling job description that resonates with qualified social media managers.

Essential tips for an effective Social Media Manager job description

  • Be specific about platforms: Clearly state which social media platforms the role will focus on (e.g., Instagram, Twitter, LinkedIn, TikTok).
  • Highlight key responsibilities: Outline the primary tasks, such as content creation, community management, and analytics reporting.
  • Specify required skills: List both technical skills (e.g., proficiency in social media management tools) and soft skills (e.g., creativity, communication).
  • Mention industry experience: If you're looking for someone with experience in a particular sector, make this clear in the job description.
  • Include performance metrics: Describe how success will be measured in the role, such as engagement rates or follower growth targets.
  • Emphasise brand voice: Convey your company's brand personality in the job description to attract candidates who align with your values.
  • Detail collaboration requirements: Explain how the social media manager will work with other teams, such as marketing, PR, or customer service.
  • Highlight growth opportunities: Mention potential for career advancement or skill development to attract ambitious candidates.
  • Specify work arrangements: Clearly state whether the role is remote, in-office, or hybrid.
  • Include salary range: Be transparent about compensation to attract candidates within your budget and save time in the hiring process.
  • Mention required tools: List any specific software or tools the candidate should be familiar with, such as Hootsuite, Sprout Social, or Canva.
  • Outline content creation expectations: Specify if the role involves creating visual content, writing copy, or producing video content.
  • Describe reporting structure: Clarify who the social media manager will report to and any team management responsibilities.
  • Include education requirements: Specify any necessary qualifications or degrees, if applicable.
  • Highlight company culture: Briefly describe your company's work environment and values to attract culturally aligned candidates.

By incorporating these tips into your social media manager job description, you'll create a comprehensive and appealing post that attracts skilled professionals who can drive your social media strategy forward.

Job Description Templates

Copy to clipboard

Freelance Social Media Manager job description template

About [Company Name]

[Company Name] is a [brief description of company and its industry]. We are seeking a talented and experienced freelance social media manager to help elevate our brand presence across various social media platforms.

Job overview

As our freelance social media manager, you will be responsible for developing and implementing social media strategies to increase our brand awareness, engagement, and followers. You will work closely with our marketing team to create compelling content, manage our social media accounts, and analyse performance metrics.

Key responsibilities

  • Develop and execute social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok
  • Create and curate engaging content (including text, images, and videos) for our social media channels
  • Manage and maintain our social media content calendar
  • Monitor and respond to comments, messages, and interactions on our social media accounts
  • Analyse social media metrics and provide regular performance reports
  • Stay up-to-date with the latest social media trends and best practices
  • Collaborate with our marketing team to align social media efforts with overall marketing strategies
  • Identify and engage with influencers and brand advocates

Requirements

  • Proven experience as a social media manager or similar role
  • In-depth knowledge of various social media platforms and their best practices
  • Excellent written and verbal communication skills in English
  • Strong creative and content creation abilities
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Basic understanding of SEO and web traffic metrics
  • Experience with social media advertising campaigns
  • Ability to work independently and manage multiple projects simultaneously
  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Preferred skills

  • Experience in [specific industry] social media management
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva)
  • Basic video editing skills
  • Knowledge of social media compliance and regulations

Working arrangements

This is a freelance position with flexible working hours. You will be expected to work approximately [X] hours per week and attend virtual meetings as needed. The ability to work independently and manage your time effectively is crucial.

How to apply

To apply for this position, please send your CV, portfolio of social media work, and a brief cover letter explaining why you're the ideal candidate to [email address]. Please include "Freelance Social Media Manager Application - [Your Name]" in the subject line.

[Company Name] is an equal opportunity employer and values diversity in our workforce. We encourage applications from all qualified individuals regardless of race, colour, religion, gender, sexual orientation, age, or disability status.

Copy to clipboard

Corporate Social Media Manager job description template

About [Company Name]

[Company Name] is a leading [industry/sector] company dedicated to [brief description of company's mission or primary products/services]. We are seeking a talented and experienced corporate social media manager to join our dynamic marketing team.

Job summary

As the corporate social media manager at [Company Name], you will be responsible for developing and implementing our social media strategy across all platforms. You will create engaging content, manage our online presence, and work closely with various departments to ensure our brand message is consistently communicated.

Key responsibilities

  • Develop and execute a comprehensive social media strategy aligned with our business goals
  • Manage and grow our presence on platforms including LinkedIn, Twitter, Facebook, Instagram, and emerging social networks
  • Create and curate high-quality, engaging content for all social media channels
  • Monitor, analyse, and report on social media performance using relevant tools and metrics
  • Collaborate with marketing, PR, and other departments to ensure consistent messaging across all channels
  • Stay up-to-date with the latest social media trends, best practices, and technologies
  • Manage social media advertising campaigns and budgets
  • Engage with followers, respond to comments, and address customer queries in a timely manner
  • Develop and maintain a content calendar for all social media activities
  • Coordinate with external agencies and partners as needed

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 5+ years of experience in social media management, preferably in a corporate environment
  • Proven track record of growing social media engagement and followers
  • Excellent written and verbal communication skills
  • Strong understanding of social media platforms, trends, and best practices
  • Experience with social media management tools (e.g., Hootsuite, Sprout Social)
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Excellent organisational and time management skills
  • Ability to work independently and as part of a team

Benefits

  • Competitive salary commensurate with experience
  • Generous annual leave entitlement
  • Health and dental insurance
  • Pension scheme
  • Professional development opportunities
  • Flexible working arrangements

To apply for this position, please send your CV and a cover letter to [email address] with the subject line "Corporate Social Media Manager Application - [Your Name]".

[Company Name] is an equal opportunity employer and values diversity in our workplace. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Copy to clipboard

Social Media Manager for non-profit organisation

About [Organisation Name]

[Organisation Name] is a non-profit organisation dedicated to [brief description of mission and primary focus]. We are seeking a talented and passionate social media manager to join our team and help us amplify our message and engage with our supporters across various social media platforms.

Job summary

As the social media manager, you will be responsible for developing and implementing our social media strategy, creating compelling content, and managing our online presence. You will work closely with various departments to ensure our social media efforts align with our overall communications and fundraising goals.

Key responsibilities

  • Develop and execute a comprehensive social media strategy across multiple platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
  • Create engaging, on-brand content that resonates with our target audience and supports our mission
  • Monitor and analyse social media metrics to inform strategy and improve performance
  • Manage social media campaigns, including paid advertising efforts
  • Collaborate with team members to ensure consistent messaging across all channels
  • Engage with followers, respond to comments and messages, and foster a sense of community
  • Stay up-to-date with social media trends and best practices in the non-profit sector
  • Develop and maintain a content calendar for all social media platforms
  • Coordinate with the communications team to align social media efforts with broader marketing initiatives
  • Assist in crisis communication efforts when necessary

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3+ years of experience in social media management, preferably in the non-profit sector
  • Proven track record of growing social media engagement and followers
  • Excellent writing and editing skills, with the ability to adapt tone for different platforms and audiences
  • Proficiency in social media management tools and analytics platforms
  • Strong understanding of current social media trends and best practices
  • Experience with graphic design and video editing software is a plus
  • Ability to work independently and collaboratively in a fast-paced environment
  • Passion for [Organisation Name]'s mission and values

What we offer

  • Competitive salary commensurate with experience
  • Opportunity to make a meaningful impact in the non-profit sector
  • Flexible working arrangements
  • Professional development opportunities
  • [Any additional benefits specific to your organisation]

How to apply

Please submit your CV, a cover letter detailing your relevant experience and why you're passionate about our cause, and links to social media accounts you've managed professionally to [email address] with the subject line "Social Media Manager Application - [Your Name]".

[Organisation Name] is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Copy to clipboard

Social Media Manager for e-commerce business job description template

About us

[Company Name] is a thriving e-commerce business specialising in [product/service]. We are seeking a creative and results-driven social media manager to join our dynamic marketing team and elevate our brand presence across various social media platforms.

Job overview

As our social media manager, you will be responsible for developing and implementing our social media strategy to increase brand awareness, engage with our audience, and drive traffic to our e-commerce website. You will create compelling content, manage our social media accounts, and analyse performance metrics to optimise our social media campaigns.

Key responsibilities

  • Develop and execute a comprehensive social media strategy aligned with our brand voice and business goals
  • Create and curate engaging content for various social media platforms, including Instagram, Facebook, Twitter, and TikTok
  • Manage and grow our social media communities, responding to comments and messages in a timely manner
  • Plan and implement paid social media campaigns to drive traffic and increase conversions
  • Collaborate with the marketing team to ensure consistent messaging across all channels
  • Monitor and analyse social media metrics, providing regular reports on performance and ROI
  • Stay up-to-date with the latest social media trends and best practices in e-commerce
  • Identify and engage with influencers to expand our brand reach

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3+ years of experience in social media management, preferably in an e-commerce setting
  • Proven track record of growing social media engagement and driving conversions
  • Excellent written and verbal communication skills
  • Strong creative skills with experience in graphic design and video editing
  • Proficiency in social media management tools (e.g., Hootsuite, Sprout Social)
  • Experience with social media advertising platforms (Facebook Ads, Instagram Ads, etc.)
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Knowledge of SEO and content marketing principles

Benefits

  • Competitive salary commensurate with experience
  • Generous employee discount on our products
  • Flexible working hours and remote work options
  • Professional development opportunities
  • Health and wellness benefits
  • 25 days of annual leave plus bank holidays

To apply for this position, please send your CV and a cover letter detailing your relevant experience to [email address]. We look forward to hearing from you!

[Company Name] is an equal opportunity employer and values diversity in our workplace. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Copy to clipboard

Social Media Manager for tech startup job description template

About us

[Company Name] is an innovative tech startup focused on [brief description of company's main product/service]. We're seeking a creative and driven social media manager to join our marketing team and help elevate our brand presence across various social media platforms.

Job overview

As our social media manager, you'll be responsible for developing and implementing our social media strategy, creating engaging content, and managing our online community. You'll work closely with our marketing and product teams to ensure our social media efforts align with our overall business goals and effectively communicate our brand message.

Key responsibilities

  • Develop and execute a comprehensive social media strategy across platforms including LinkedIn, Twitter, Facebook, and Instagram
  • Create and curate engaging content (including text, images, and video) tailored to each platform
  • Manage and grow our social media presence, increasing follower count and engagement rates
  • Monitor social media trends and adjust our strategy accordingly
  • Analyse social media metrics and provide regular reports on performance
  • Collaborate with the marketing team to ensure consistent brand messaging across all channels
  • Engage with our online community, responding to comments and messages in a timely manner
  • Coordinate with influencers and industry partners for collaborative content and campaigns
  • Stay up-to-date with the latest social media tools and best practices

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3+ years of experience in social media management, preferably in the tech industry
  • Proven track record of growing social media accounts and increasing engagement
  • Excellent written and verbal communication skills
  • Strong creative skills with experience in graphic design and video editing
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Analytical mindset with experience in social media analytics and reporting
  • Knowledge of SEO and content marketing principles
  • Ability to work independently and collaboratively in a fast-paced environment

Benefits

  • Competitive salary commensurate with experience
  • Flexible working hours and remote work options
  • Health insurance and wellness programmes
  • Professional development opportunities
  • Stock options
  • Regular team events and social activities

To apply, please send your CV, portfolio, and a brief cover letter explaining why you're the perfect fit for this role to [email address]. We look forward to hearing from you!

[Company Name] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Work with the top & vetted Social Media Managers

View more
View more

Join YunoJuno today

Speak with us today to find out how we can help you save money by managing your external workforce.

Are you a freelancer? Join YunoJuno

As seen in
Forbes logo
Campaign logo
The Times logo
BBC logo
glamour logo