Illustrator freelance rates breakdown
Illustrators on YunoJuno offer diverse creative services across multiple industries, with rates varying based on several key factors.
Factors that typically increase rates
- Specialist industry knowledge (particularly in marketing and advertising)
- Years of experience with top-tier clients or agencies
- Unique artistic style or specialisation
- Complex technical skills (3D illustration, animation capabilities)
- Award-winning portfolio or industry recognition
- Tight turnaround times or urgent projects
Factors that might lower rates
- Early career stage or building portfolio
- Simpler illustration styles or techniques
- Longer project durations with guaranteed work
- Remote working arrangements
- Limited commercial experience
Rate negotiation tips
- Be clear about usage rights and licensing terms
- Consider the complexity and number of revisions included
- Discuss timeline expectations upfront
- Share similar previous work to justify rates
- Factor in additional expenses like specialised software or materials
Common pricing models
Day rates are most common for ongoing projects, while fixed project fees work well for specific deliverables. Hourly rates are less common but might apply for smaller tasks or amendments.
Typical services and cost variations
Services range from editorial illustrations to character design, with costs varying significantly:
- Brand illustration systems (higher cost)
- Editorial illustrations (moderate cost)
- Character design and development (variable cost)
- Product illustrations (moderate to high cost)
- Social media illustrations (lower to moderate cost)
- In-person workshops or training (premium rates)
How YunoJuno helps
YunoJuno simplifies the rate-setting process by providing transparency in the marketplace. Our platform shows verified freelancer rates based on real projects, helping both clients and illustrators agree on fair market rates. We handle all payments securely and ensure illustrators are paid on time, every time.
