Typography
Typography freelancers are specialists who excel in the art and technique of arranging type to make written language legible, readable, and visually appealing. These professionals are essential for brands seeking to establish a strong visual identity and maintain consistency across various platforms.
What to look for
When hiring a typography freelancer, focus on their understanding of typographic principles, including hierarchy, spacing, and readability. Look for professionals who demonstrate knowledge of both digital and print typography, as requirements often differ between mediums.
Core expertise
Seek typography specialists who exhibit proficiency in:
- Font selection and pairing
- Kerning and tracking adjustments
- Type scaling and hierarchy
- Responsive typography for digital platforms
- Understanding of accessibility standards
Essential interview questions
- How do you approach choosing typefaces for different projects?
- What's your process for ensuring typography works across various devices and platforms?
- How do you maintain readability whilst preserving creative direction?
- Can you explain your approach to typographic hierarchy?
Shortlisting tips
Review their portfolio for:
- Versatility across different mediums
- Attention to detail in spacing and alignment
- Understanding of brand personality through type choices
- Technical proficiency in typography software
Red flags to watch for
- Limited knowledge of font licensing and usage rights
- Poor understanding of accessibility requirements
- Inability to explain typographic choices
- No experience with responsive typography
Required technical skills
- Adobe Creative Suite (particularly InDesign)
- Web typography tools and CSS
- Font management software
- Vector editing tools
- Knowledge of major type foundries
How they can help your business
A skilled typography freelancer can:
- Create cohesive visual communication systems
- Improve user experience through better readability
- Establish and maintain brand consistency
- Enhance marketing materials' effectiveness
- Ensure accessibility compliance
- Design custom typefaces or modify existing ones
- Optimise typography for different platforms and uses
Remember, the best typography freelancers combine technical expertise with an artistic eye, understanding both the science and art of type design. Through YunoJuno, you can find professionals who will elevate your brand's visual communication whilst maintaining consistency and legibility across all touchpoints.
