Synthesia: Create engaging video content without cameras or studios
Synthesia is an AI video generation platform that allows users to create professional-quality videos quickly and easily, without the need for cameras, actors, or studios. This technology uses artificial intelligence to generate realistic-looking avatars that can speak any language, making it a powerful tool for creating a wide range of video content, from training materials and marketing videos to product demos and personalised messages.
What to look for in Synthesia freelancers
When hiring a Synthesia freelancer, look for individuals with a strong understanding of the platform's capabilities and limitations. They should be proficient in scriptwriting, video editing, and have a keen eye for visual storytelling. Experience with different Synthesia features, such as avatar customisation, background selection, and adding music and sound effects, is also crucial.
Key skills and expertise
- Proficiency in using the Synthesia platform
- Excellent scriptwriting and storytelling abilities
- Understanding of video editing principles
- Knowledge of different video formats and resolutions
- Ability to incorporate branding elements into videos
Main expertise areas to inquire about
Synthesia freelancers can specialise in various areas, including:
- Corporate training videos: Creating engaging training materials for employees.
- Marketing and promotional videos: Developing videos for social media, websites, and advertising campaigns.
- Explainer videos: Simplifying complex concepts through clear and concise visual explanations.
- Product demos: Showcasing product features and benefits in a dynamic and engaging way.
- E-learning content: Creating video lectures, tutorials, and other educational materials.
Relevant interview questions
Here are some questions to ask potential Synthesia freelancers:
- Can you share examples of Synthesia videos you've created?
- What is your process for creating a Synthesia video from start to finish?
- How do you ensure the script is engaging and effective for the target audience?
- What are your preferred methods for incorporating branding elements into the videos?
- How do you handle revisions and feedback on the videos you create?
Tips for shortlisting candidates
- Review their portfolio carefully, paying attention to the quality of the videos, the clarity of the scripts, and the overall effectiveness of the message.
- Look for freelancers who demonstrate a strong understanding of your target audience and can tailor their approach accordingly.
- Check their client testimonials and reviews to gauge their professionalism and reliability.
Potential red flags to watch out for
- Lack of a portfolio or examples of Synthesia videos.
- Poor communication skills or unresponsive behaviour.
- Inability to articulate their creative process or explain their approach to Synthesia video creation.
- Generic or templated video styles that lack originality.
Typical complementary skills
Many Synthesia freelancers also possess skills in:
- Copywriting
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Motion graphics
- Digital marketing
- SEO
Benefits of hiring a Synthesia freelancer
Hiring a Synthesia freelancer can offer several advantages:
- Cost-effectiveness: Eliminates the need for expensive video production equipment, studios, and actors.
- Speed and efficiency: Create high-quality videos quickly, often within a matter of days.
- Scalability: Easily produce multiple videos in different languages and with various avatars.
- Flexibility: Make quick updates and revisions to videos without reshooting.
- Accessibility: Create videos with diverse representation and reach a wider audience.
By leveraging the expertise of a skilled Synthesia freelancer, you can create engaging and impactful video content that helps achieve your business objectives, whether it's training your staff, promoting your products, or educating your customers.
