Strategic communications: Reach your goals with expert messaging
Strategic communications is more than just sending out press releases or posting on social media. It's about crafting a cohesive narrative that resonates with your target audience, builds your brand, and achieves your specific business objectives.
It involves carefully planning and executing communication activities to influence perceptions, manage reputations, and drive desired outcomes. This requires a deep understanding of your audience, your industry, and the communication channels that will best reach your stakeholders.
What to look for in a strategic communications freelancer
When hiring a strategic communications freelancer, look for a proven track record of success in developing and implementing effective communication strategies. Seek out individuals with strong analytical skills, excellent writing and editing abilities, and a keen understanding of different communication channels.
A strong portfolio showcasing diverse projects and positive client testimonials is essential.
Key skills and qualities:
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Experience in developing and executing communication plans
- An understanding of different communication channels (e.g., media relations, social media, content marketing)
- The ability to adapt messaging to different audiences
- Proficiency in project management and time management
Main expertise areas within strategic communications
Strategic communications encompasses a range of specialisms, including:
- Media relations: Building and maintaining relationships with journalists and media outlets to secure positive coverage.
- Public relations: Managing the public image of an organisation or individual through various communication channels.
- Crisis communications: Developing and implementing communication strategies to mitigate reputational damage during a crisis.
- Investor relations: Communicating with investors and financial stakeholders to build trust and transparency.
- Content marketing: Creating and distributing valuable content to attract and engage target audiences.
- Internal communications: Facilitating effective communication within an organisation to keep employees informed and engaged.
Relevant interview questions
Here are some questions to ask potential freelancers:
- Can you share examples of successful communication strategies you've developed and implemented?
- How do you measure the effectiveness of your communication efforts?
- Describe your experience with different communication channels.
- How do you tailor your messaging to different target audiences?
- How do you handle challenging communication situations or crises?
- Tell me about a time you had to adapt a communication plan due to unforeseen circumstances.
Tips for shortlisting candidates
- Review portfolios carefully, looking for evidence of strategic thinking and impactful results.
- Pay attention to the clarity and conciseness of their writing samples.
- Check references to verify their experience and professionalism.
- Consider their understanding of your specific industry and target audience.
Potential red flags
Be wary of candidates who:
- Lack a clear understanding of strategic communication principles.
- Overpromise or exaggerate their capabilities.
- Have a portfolio that lacks diversity or demonstrable results.
- Are unable to provide clear and concise answers to your questions.
Typical complementary skills
Strategic communications often works well with skills such as:
- Copywriting
- SEO
- Social media management
- Graphic design
- Video production
Benefits of hiring a strategic communications freelancer
A skilled strategic communications freelancer can help you:
- Develop a clear and consistent brand message.
- Improve your media relations and secure positive coverage.
- Enhance your reputation and build trust with your stakeholders.
- Increase brand awareness and reach a wider audience.
- Manage crises effectively and minimise reputational damage.
- Achieve your specific business objectives through targeted communication.
By investing in strategic communications, you can ensure that your message is heard, understood, and acted upon by the audiences that matter most to your business.
