Standard compliant websites
A website is often the first point of contact between a business and its customers. A standard compliant website ensures accessibility, optimal performance across different browsers and devices, and adheres to best practices for coding and design. This not only enhances user experience but also contributes to better search engine optimisation (SEO) and reduces potential legal risks. Hiring a freelancer skilled in building standard compliant websites is crucial for establishing a robust and future-proof online presence.
What to look for in freelancers with this skill
When searching for a freelancer proficient in building standard compliant websites, look for demonstrable experience with web accessibility guidelines (WCAG), knowledge of different web standards (HTML, CSS, JavaScript), and a strong understanding of cross-browser compatibility. A portfolio showcasing previous projects that adhere to these standards is essential. Look for evidence of their commitment to staying updated with the latest web technologies and best practices.
Main expertise areas clients should inquire about
Accessibility (WCAG)
Ensure the freelancer is familiar with WCAG guidelines and can implement them effectively. This includes understanding alternative text for images, keyboard navigation, and colour contrast ratios.
Cross-browser compatibility
Confirm their ability to build websites that function seamlessly across different browsers (Chrome, Firefox, Safari, Edge) and on various devices (desktops, tablets, smartphones).
SEO best practices
A standard compliant website contributes to better SEO. Inquire about their knowledge of semantic HTML, structured data, and other SEO-related aspects.
Performance optimisation
A fast-loading website is crucial for user experience. Ask about their expertise in optimising website performance, including image optimisation, code minification, and caching strategies.
Relevant interview questions
- Can you describe your process for ensuring WCAG compliance in your projects?
- How do you test for cross-browser compatibility?
- What tools and techniques do you use for website performance optimisation?
- Can you share examples of websites you've built that adhere to web standards?
- How do you stay up-to-date with the latest web standards and best practices?
Tips on how to shortlist candidates
- Review portfolios carefully, paying attention to the functionality and accessibility of the showcased websites.
- Check client testimonials and reviews.
- Conduct thorough interviews, focusing on their technical expertise and communication skills.
- A practical test, such as a small coding challenge, can help assess their skills in a real-world scenario.
Potential red flags to be aware of
- Lack of a portfolio or examples of standard compliant websites.
- Inability to articulate their understanding of WCAG guidelines or other web standards.
- Poor communication skills or unwillingness to answer technical questions in detail.
- Overpromising or claiming expertise without sufficient evidence.
Typical skills that complement this expertise
Standard compliant website development often goes hand-in-hand with other skills, such as responsive design, user experience (UX) design, search engine optimisation (SEO), and content management system (CMS) expertise (e.g., WordPress, Drupal).
What problems this type of freelancer can solve for clients
Hiring a freelancer skilled in building standard compliant websites can address several key challenges for businesses:
- Improved accessibility: Ensures your website is accessible to users with disabilities, broadening your reach and complying with legal requirements.
- Enhanced user experience: Provides a consistent and optimal browsing experience across different browsers and devices, leading to increased user engagement and satisfaction.
- Better SEO performance: Standard compliant websites are favoured by search engines, improving your website's visibility and ranking in search results.
- Reduced legal risks: Compliance with web standards minimises potential legal issues related to accessibility and data privacy.
- Future-proof website: A well-built, standard compliant website is more adaptable to future technological advancements, reducing the need for frequent and costly redesigns.
By investing in a standard compliant website, businesses can create a strong online presence, improve user experience, and achieve their business objectives more effectively.
