Print management
Print management is the process of overseeing all aspects of a print project, from initial design and artwork creation to final printing, delivery, and even storage. It involves managing budgets, negotiating with suppliers, ensuring quality control, and adhering to deadlines. A skilled print manager acts as a liaison between the client and the printing company, streamlining the entire process and ensuring a smooth, cost-effective, and high-quality outcome.
What to look for in a freelance print manager
When hiring a freelance print manager, look for a proven track record of successfully delivered projects. A strong portfolio showcasing a variety of print materials, including brochures, catalogues, packaging, and marketing collateral, is essential. Excellent communication and negotiation skills are crucial, as is a thorough understanding of different printing techniques, paper stocks, and finishing options. Experience with print management software and a keen eye for detail are also highly desirable.
Main expertise areas
Key areas of print management expertise include:
- Offset printing
- Digital printing
- Large format printing
- Packaging production
- Direct mail campaigns
- Print finishing and binding
- Colour management and proofing
- Vendor management and negotiation
Interview questions
Here are some key questions to ask potential freelance print managers:
- Can you share examples of successful print projects you've managed?
- What is your process for managing print budgets and timelines?
- How do you ensure quality control throughout the printing process?
- What are your preferred printing techniques for different types of projects?
- How do you handle unexpected challenges or delays during a print project?
- Can you provide references from previous clients?
- What print management software are you proficient in?
Tips for shortlisting candidates
- Review portfolios carefully, paying attention to the quality and variety of the projects.
- Check references and testimonials to gauge client satisfaction.
- Assess communication skills and responsiveness during initial interactions.
- Look for a clear understanding of your specific project requirements and a proactive approach to problem-solving.
Potential red flags
- Be wary of freelancers who lack a comprehensive portfolio or are unable to provide client references.
- Inconsistent communication, a lack of attention to detail, and a poor understanding of printing processes are also red flags.
- Avoid freelancers who are unwilling to discuss budgets and timelines transparently.
Typical complementary skills
Print management often goes hand-in-hand with other skills, such as:
- Graphic design
- Packaging design
- Project management
- Vendor management
- Production management
Benefits of hiring a freelance print manager
Hiring a freelance print manager can save you time, money, and stress. They bring expertise and industry knowledge to ensure your print projects are executed efficiently and effectively. They handle the complexities of the printing process, allowing you to focus on your core business. By leveraging their network of suppliers and negotiating favourable rates, they can help you optimise your print budget and achieve high-quality results.
For example, a freelance print manager can help a fashion retailer produce a high-quality catalogue within a tight deadline, ensuring accurate colour reproduction and a premium finish.
They can also assist a small business with creating eye-catching marketing materials, from business cards and brochures to promotional flyers and posters.
Another example would be a large corporation needing assistance with managing a complex direct mail campaign, involving multiple print pieces and targeted distribution.
By hiring a freelance print manager, you gain access to specialised expertise without the overhead of a full-time employee. This allows you to scale your print production up or down as needed, providing flexibility and cost-effectiveness.
A skilled print manager will act as an extension of your team, ensuring your brand message is communicated effectively through high-quality printed materials.
