Google Analytics 4
Finding the right Google Analytics specialist can significantly impact your data-driven decision making. These professionals are experts in implementing, managing, and deriving actionable insights from Google Analytics, helping you understand your website's performance and user behaviour.
What to look for in a Google Analytics freelancer
Your ideal candidate should demonstrate proficiency in both GA4 (Google Analytics 4) and Universal Analytics, as the industry transitions to GA4. They should understand data collection, configuration, analysis, and reporting. Look for professionals who can translate complex data into actionable business recommendations.
Essential expertise
A competent Google Analytics specialist should possess:
- Deep understanding of tracking implementation and troubleshooting
- Experience with Google Tag Manager
- Knowledge of data analysis and visualisation
- Familiarity with other Google Marketing Platform tools
- Understanding of SEO principles and digital marketing metrics
- Experience in creating custom reports and dashboards
Interview questions to consider
- How would you approach setting up cross-domain tracking?
- What's your experience with implementing enhanced e-commerce tracking?
- Can you explain your process for identifying and fixing tracking issues?
- How do you approach data analysis and insights reporting?
- What's your experience with GA4 migration?
How to shortlist candidates
Review their past projects and focus on:
- Demonstrable experience with similar businesses or challenges
- Google Analytics certifications
- Case studies showing measurable improvements
- Technical expertise combined with business acumen
Red flags to watch out for
- Lack of GA4 knowledge or resistance to transition
- Unable to explain technical concepts in simple terms
- No experience with Google Tag Manager
- Focusing solely on vanity metrics
- Limited understanding of privacy regulations and compliance
How they can help your business
A skilled Google Analytics freelancer can:
- Set up proper tracking and measurement frameworks
- Identify and fix data collection issues
- Create custom reports and dashboards for key stakeholders
- Provide actionable insights to improve website performance
- Support data-driven decision making
- Implement advanced tracking features
- Ensure compliance with privacy regulations
- Manage the migration from Universal Analytics to GA4
Through YunoJuno, you can connect with verified Google Analytics specialists who have been pre-screened for their expertise and professionalism. Our platform ensures you can find the right talent to elevate your analytics capabilities and drive better business outcomes.
