Banners
Banners are essential visual assets that can make or break your digital campaigns, whether for social media, websites, or advertising platforms. A skilled banner designer can transform your message into eye-catching visuals that drive engagement and conversions.
What to look for in a banner designer
When hiring a banner designer on YunoJuno, focus on professionals who demonstrate a strong understanding of visual hierarchy, typography, and composition. They should have experience creating banners that maintain brand consistency whilst being adaptable across different platforms and sizes.
Essential expertise
- Proficiency in Adobe Creative Suite (particularly Photoshop and Illustrator)
- Understanding of digital advertising specifications and requirements
- Knowledge of responsive design principles
- Experience with animation tools for dynamic banners
- Understanding of colour theory and typography
Questions to ask during interviews
- How do you approach creating banners that maintain visual impact across different sizes?
- What's your process for ensuring banner designs align with brand guidelines?
- Can you explain your experience with animated banners and which tools you use?
- How do you optimise banner designs for different platforms?
How to shortlist banner designers
Review their portfolio focusing on:
- Versatility in style and format
- Examples of successful campaign work
- Demonstrated ability to work within brand guidelines
- Experience in your industry sector
Red flags to watch for
- Inability to provide examples of different banner formats
- Lack of knowledge about current digital advertising specifications
- Poor understanding of file formats and delivery requirements
- Limited experience with animation (if required for your project)
What banner designers can do for you
- Create cohesive banner campaigns that drive engagement
- Design responsive banners that look professional across all platforms
- Develop animated banners that capture attention
- Ensure your messaging stands out in crowded digital spaces
- Maintain brand consistency while creating fresh, engaging designs
- Optimise designs for different channels and placements
A skilled banner designer can elevate your digital presence and help achieve your marketing objectives through compelling visual communication. Whether you need static or animated banners, ensuring your chosen freelancer has the right mix of technical skills and creative flair is crucial for success.
