360 campaigns: Find the perfect freelancer
A 360 campaign is a holistic marketing approach that integrates multiple channels to reach a target audience. It encompasses everything from traditional media like print and television to digital channels like social media, email marketing, and search engine optimisation (SEO).
A successful 360 campaign delivers a consistent brand message across all touchpoints, creating a cohesive and engaging experience for the customer.
What to look for in 360 campaign freelancers
When hiring a freelancer for your 360 campaign, look for a proven track record of developing and executing successful integrated marketing strategies. They should have a strong understanding of various marketing channels and how they work together to achieve campaign objectives.
Excellent communication and project management skills are crucial for coordinating diverse activities and ensuring a seamless campaign rollout.
Main expertise areas
Key areas of expertise to inquire about include:
- Strategic planning and campaign development
- Experience across multiple marketing channels (e.g., digital, print, events)
- Data analysis and performance measurement
- Budget management and resource allocation
- Content creation and distribution
Interview questions
Here are some questions to ask potential freelancers:
- Describe your experience with developing and executing 360 campaigns.
- Can you share examples of successful campaigns you've managed?
- How do you measure the effectiveness of a 360 campaign?
- What is your approach to budget management and resource allocation?
- How do you stay up-to-date with the latest marketing trends and technologies?
Tips for shortlisting candidates
- Review portfolios and case studies to assess the quality of their previous work.
- Look for evidence of strategic thinking, creative execution, and measurable results.
- Check client testimonials and references to gauge their reliability and professionalism.
- A strong understanding of your specific industry is a plus.
Potential red flags
Be wary of freelancers who:
- Lack a clear understanding of integrated marketing principles
- Overpromise or guarantee unrealistic results
- Have a limited portfolio or case studies to showcase
- Cannot provide client references or testimonials
Typical complementary skills
360 campaign management often involves collaboration with freelancers specialising in:
- Content writing
- Graphic design
- Web development
- Social media management
- SEO/SEM
Benefits of hiring a 360 campaign freelancer
By hiring a skilled 360 campaign freelancer, you can:
- Reach a wider audience through integrated marketing efforts
- Enhance brand visibility and consistency across all channels
- Improve customer engagement and drive conversions
- Gain access to specialised expertise without the overhead of a full-time employee
- Scale your marketing efforts up or down as needed
Examples of 360 campaigns
Consider these examples:
- A new product launch supported by social media teasers, email marketing campaigns, online advertising, and in-store promotions.
- A brand awareness campaign utilising a combination of print advertising, television commercials, online video content, and influencer marketing.
- A lead generation campaign leveraging targeted online advertising, content marketing, email nurturing, and event participation.
