2D animation: Bring your vision to life
2D animation breathes life into static images, creating movement, personality, and engaging narratives. From explainer videos and character animation to motion graphics and animated logos, this versatile skill can elevate your brand, simplify complex concepts, and captivate your audience.
What to look for in a 2D animator
Finding the right 2D animator involves looking beyond just technical proficiency. A strong portfolio showcasing a variety of styles and techniques is essential. Look for animators who understand storytelling principles, possess strong communication skills, and can adapt their style to your specific needs.
Main expertise areas
2D animation encompasses a wide range of specialisations. When hiring, consider which area best suits your project:
- Character animation: Bringing characters to life through movement and expression.
- Motion graphics: Animating text, shapes, and other graphic elements for dynamic visuals.
- Explainer videos: Simplifying complex ideas through engaging animated narratives.
- Animated logos and branding: Adding a touch of dynamism to your brand identity.
Relevant interview questions
Here are some key questions to ask potential 2D animation freelancers:
- Can you share examples of projects similar to mine?
- What software do you primarily use?
- What is your process for understanding and interpreting a brief?
- How do you handle revisions and feedback?
- Can you walk me through your workflow from concept to final delivery?
Tips for shortlisting candidates
Focus on portfolios that align with your project's style and complexity. Look for clear communication, a proactive approach, and a demonstrated understanding of your target audience.
Potential red flags
Be wary of animators with limited portfolios, inconsistent communication, or a lack of clarity in their process. A reluctance to discuss previous projects or client feedback could also be a cause for concern.
Typical complementary skills
Many 2D animators also possess skills in:
- Illustration
- Graphic design
- Storyboarding
- Video editing
- Sound design
Benefits of hiring a freelance 2D animator
Hiring a freelance 2D animator offers flexibility, scalability, and access to a diverse pool of talent. Whether you need a short explainer video or a full-length animated series, a freelancer can provide the expertise you need without the overhead of a full-time employee. 2D animation can transform your marketing materials, enhance your online presence, and bring your brand story to life, ultimately increasing engagement and driving results.
Real-world examples of 2D animation
- An animated explainer video showcasing the features of a new software product.
- A series of animated social media posts promoting a marketing campaign.
- An animated logo intro for a YouTube channel.
