2D
2D artists blend traditional art principles with digital tools to create stunning visuals that bring ideas to life in two dimensions. Whether you're seeking illustrated marketing materials, character designs, or concept art, understanding how to assess and hire the right 2D artist is crucial for your project's success.
What to look for in a 2D artist
A proficient 2D artist should demonstrate mastery in fundamental artistic principles: composition, colour theory, perspective, and anatomy (if working with characters). Their portfolio should showcase versatility within their specialisation, whether that's digital painting, vector illustration, or concept art.
Essential expertise
Look for artists with proven experience in industry-standard software such as Adobe Photoshop, Illustrator, or Procreate. They should be comfortable with digital drawing tablets and understand file formats, resolution requirements, and colour spaces (RGB vs CMYK).
Key questions for interviews
- What is your creative process from brief to final delivery?
- How do you handle revisions and feedback?
- Can you describe a challenging project and how you overcame its obstacles?
- What's your typical timeframe for delivering initial concepts?
- How do you ensure your work aligns with brand guidelines?
How to shortlist candidates
Review their portfolios carefully, focusing on work similar to your requirements. Look for consistency in quality and style adaptability. Consider their communication skills and previous client testimonials on YunoJuno. Experience in your industry sector can be a significant advantage.
Red flags to watch for
- Inability to provide work-in-progress examples
- Reluctance to discuss their creative process
- Poor communication or unresponsiveness
- Unwillingness to sign necessary agreements
- Portfolio pieces that vary drastically in quality
Required technical skills
- Proficiency in digital art software
- Understanding of file preparation for different media
- Knowledge of current design trends and standards
- Ability to work with layers and non-destructive editing
- Experience with animation principles (if relevant)
How 2D artists can help your business
2D artists can transform your visual communication challenges into engaging solutions. They can create distinctive brand illustrations, develop character designs for marketing campaigns, produce concept art for products or entertainment, and craft visual assets for digital and print media. Their work can help you stand out in a crowded marketplace, communicate complex ideas simply, and build a stronger emotional connection with your audience.
When hiring through YunoJuno, you'll find 2D artists who have been pre-vetted for their professional capabilities and reliability. Our platform ensures you can confidently connect with artists who have proven track records of delivering high-quality work.
