Writing a job description for a Traffic Manager
Crafting an effective job description for a Traffic Manager is crucial to attracting top talent in the digital advertising industry. A well-written job post will help you find candidates who possess the right mix of skills, experience, and cultural fit for your organisation. Follow these tips to create a compelling job description that will resonate with qualified Traffic Manager candidates.
Tips for writing an effective Traffic Manager job description
- Start with a clear job title: Use "Traffic Manager" or variations like "Digital Traffic Manager" or "Advertising Traffic Manager" to accurately reflect the role.
- Provide a concise overview: Begin with a brief summary of the role, highlighting its importance within your organisation and the digital advertising landscape.
- Detail key responsibilities: Outline the primary duties of the Traffic Manager, such as campaign setup, ad trafficking, reporting, and optimisation.
- Specify required skills and qualifications: List essential technical skills, software proficiency, and industry certifications relevant to traffic management.
- Highlight desired experience: Mention the preferred years of experience in traffic management or related roles within the digital advertising industry.
- Include soft skills: Emphasise important traits like attention to detail, multitasking abilities, and strong communication skills.
- Mention collaboration: Describe how the Traffic Manager will interact with other teams, such as sales, account management, and creative departments.
- Describe the work environment: Provide insight into your company culture, team structure, and any flexible working arrangements.
- Outline growth opportunities: Highlight potential career progression paths and professional development opportunities within your organisation.
- Specify technical requirements: List any specific ad servers, analytics tools, or other platforms the candidate should be familiar with.
- Include salary range and benefits: Be transparent about compensation and perks to attract candidates who align with your offerings.
- Use inclusive language: Ensure your job description is free from bias and appeals to a diverse pool of candidates.
- Incorporate your brand voice: Reflect your company's personality and values in the tone and style of the job description.
- Keep it concise: Aim for a job description that is comprehensive yet easy to read, typically between 300-800 words.
- Include a call-to-action: Clearly state how interested candidates should apply and what they should include in their application.
By following these tips, you'll create a compelling job description that attracts qualified Traffic Manager candidates and sets clear expectations for the role. Remember to tailor the content to your specific needs and company culture to find the best fit for your team.
